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Zubair Nawaz

Observed name: Nawaz Zubair
ORCID: 0000-0002-1602-5697
Observed ORCID: 0000-0002-1602-5697
OpenAlex ID: A5062590922
Impact of perceived brand authenticity on consumer behavior: an evidence from generation Y in Asian perspective
2021 · Asif Ali Safeer, Yuanqiong He, et al. · International Journal of Emerging Markets · 110
Past Trends and Future Directions in Green Human Resource Management and Green Innovation: A Bibliometric Analysis
2023 · Asra Faheem, Zubair Nawaz, et al. · Sustainability · 93
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Revisiting dynamic capability for organizations' innovation types: Does it matter for organizational performance in China?
2020 · Aboobucker Ilmudeen, Yukun Bao, et al. · European Journal of Innovation Management · 77
The power of social media fitness influencers on supplements: how they affect buyer’s purchase decision?
2023 · Nilesh Kumar, Zubair Nawaz, et al. · International Journal of Pharmaceutical and Healthcare Marketing · 32
Freelancers as Part-time Employees: Dimensions of FVP and FJS in E-Lancing Platforms
2020 · Zubair Nawaz, Jing Zhang, et al. · South Asian Journal of Human Resources Management · 28
Internal corporate social responsibility as a strategic tool for employee engagement in public organizations: Role of empathy and organizational pride
2023 · Farraz Ali, Zubair Nawaz, et al. · Human Systems Management · 14
Corporate Social Responsibility and Brand Community Engagement: Dual Mediating Role of Brand and Community Identifications in the Chinese Decor Industry
2023 · Moazzam Abbas, Zubair Nawaz, et al. · Fudan Journal of the Humanities and Social Sciences · 10
Consumer Attitude Towards Different Location Based Advertisements Types and Their Impact on Purchase Intention
2018 · Rafiq Mansoor, Jing Zhang, et al. · Academy of Information and Management Sciences journal · 7
Gig workers as sustainable human resource: A study of freelancer value proposition and its impact on platform usage intentions
2024 · Zubair Nawaz, Mirza Nouman Ali Talib, et al. · Human Systems Management · 5
Customer equity of Pakistani fast food restaurant: A study of attitudinal customer equity
2016 · Zubair Nawaz, Muhammad Zaheer Ahmad, et al. · Management Science Letters · 5
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Employer Branding a Strategic Tool for Talent Retention in Higher Education Institutions: Role of Employee Engagement and Organizational Transparency
2025 · Zain Saghir Malik, Zubair Nawaz, et al. · Journal of Social & Organizational Matters · 1
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Role of transformational leadership in shaping green innovation and organizational citizenship behavior: evidence from the pharmaceutical sector of Pakistan
2026 · Arveena Huma, Zubair Nawaz, et al. · Management
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Fostering green innovation in fertiliser industry: nexus of leadership, psychological climate and green human resource management
2026 · Asra Faheem, Zubair Nawaz, et al. · Middle East J of Management
Corporate social responsibility and consumer-to-consumer helping intention: moderating role of collectivism and self-efficacy
2026 · Moazzam Abbas, Zubair Nawaz, et al. · Middle East J of Management
Integrating Leadership, Organizational Culture and HRM to Promote Green Organizational Citizenship Behavior in Organizations
2025 · Haider Raza Abid, Tahir Saeed, et al. · Journal of Social & Organizational Matters
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Corporate social responsibility and consumer-to-consumer helping intention: moderating role of collectivism and self-efficacy
2025 · Amna Bint Zaheer, Bilal Latif, et al. · Middle East J of Management
Customer Satisfaction and Loyalty in Mobile Telecumunication
2015 · Zubair Nawaz, Muhammad Hassan Latif, et al. · Journals & Books Hosting (International Knowledge Sharing Platform)
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Customer satisfaction and loyalty in mobile telecommunication in Pakistan
2014 · Zubair Nawaz, Abrar Ahmed, et al. · Multi Disciplinary Edu Global Quest
Works count: 19
Citation count: 392
H-index: 8
I10-index: 8
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