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Stefanie Beninger

ORCID: 0000-0002-6956-7625
Observed ORCID: 0000-0002-6956-7625
OpenAlex ID: A5062617210
A road to empowerment: social media use by women entrepreneurs in Egypt
2016 · Stefanie Beninger, Haya Ajjan, et al. · International Journal of Entrepreneurship and Small Business · 100
Resources for business resilience in a COVID-19 world: A community-centric approach
2021 · Stefanie Beninger, June N.P. Francis · Business Horizons · 88
Collective market shaping by competitors and its contribution to market resilience
2020 · Stefanie Beninger, June N.P. Francis · Journal of Business Research · 74
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A content analysis of influential wine blogs
2014 · Stefanie Beninger, Michael Parent, et al. · International Journal of Wine Business Research · 60
A hybrid approach to innovation by social enterprises: lessons from Africa
2015 · Sudheer Gupta, Stefanie Beninger, et al. · Social enterprise journal · 55
Empowering Women Entrepreneurs in Emerging Economies: a Conceptual Model
2014 · Haya Ajjan, Stefanie Beninger, et al. · Organizations and Markets in Emerging Economies · 53
Macromarketing Pedagogy: Empowering Students to Achieve a Sustainable World
2020 · Stanley Shapiro, Stefanie Beninger, et al. · Journal of Macromarketing · 46
Facilitating Generative AI Literacy in the Face of Evolving Technology: Interventions in Marketing Classrooms
2025 · Stefanie Beninger, Alex Reppel, et al. · Journal of Marketing Education · 36
Teaching What Society Needs: “Hacking” an Introductory Marketing Course With Sustainability and Macromarketing
2021 · Forrest Watson, Julie Stanton, et al. · Journal of Marketing Education · 32
Marketing at the base of the pyramid: Perspectives for practitioners and academics
2015 · Stefanie Beninger, Karen Robson · Business Horizons · 30
The disruptive potential of drones
2020 · Stefanie Beninger, Karen Robson · Marketing Letters · 25
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Appropriation of Community Knowledge: Towards an Understanding of the Potential Harm and Benefits
2015 · Stefanie Beninger, June N. P. Francis · Journal of Macromarketing · 19
Social, economic, and environmental implications of drones in marketing: A framework of safeguards for sustainable technology implementation
2025 · Stefanie Beninger, Karen Robson · Journal of Business Research · 16
Your synthetic teammate: Enriching new product development with generative AI
2025 · Maya Kumar, Stefanie Beninger, et al. · Business Horizons · 14
A Historical Review of Local Intermediaries in Impoverished Contexts
2018 · Stefanie Beninger, Stanley J. Shapiro · Journal of Macromarketing · 11
Creative consumers in impoverished situations
2014 · Stefanie Beninger, Karen Robson · International Journal of Business and Emerging Markets · 11
Navigating disturbances in developing countries: Resilience strategies for cross‐sector partnerships
2024 · Tamara Oukes, Stefanie Beninger, et al. · Business Strategy & Development · 4
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Marketing & Society in the Classroom: The Scaffolded Controversies Approach
2024 · Forrest Watson, Stefanie Beninger, et al. · Journal of Macromarketing · 4
Markets, Businesses, and Consumption in Refugees Settlements: A Review and Future Research Trajectory
2022 · Stefanie Beninger · Markets Globalization & Development Review · 4
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Reflections on Holixec Education: A Macromarketing Response to Contemporary Educational Challenges?
2025 · Alex Reppel, Stefanie Beninger · Journal of Macromarketing · 3
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Book Review: Invisible Women: Exposing Data Bias in a World Designed for Men
2019 · Stefanie Beninger · Journal of Macromarketing · 3
Attraction of marketing and sales professionals in the financial services industry: An analysis of pre-, during and post-financial crisis job postings
2014 · Karen Robson, Stefanie Beninger, et al. · Journal of Financial Services Marketing · 3
Understanding and managing the complexities of resilience for sustainability
2025 · Stefanie Beninger · Edward Elgar Publishing eBooks · 1
Navigating the Nexus: Macromarketing, Public Policy, and Technology in an Evolving World
2025 · Stefanie Beninger, Renata Andreoni Barboza · BAR - Brazilian Administration Review · 1
Realizing Agentic AI Value:A Systems Approach to Autonomy and Risk
2026 · Alex Reppel, Stefanie Beninger, et al. · California Management Review
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Works count: 33
Citation count: 693
H-index: 14
I10-index: 16
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