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Author

Sourindra Banerjee

Observed name: Banerjee, Sourindra
Institution: University of Leeds
ORCID: 0000-0001-5171-2612
Observed ORCID: 0000-0001-5171-2612
OpenAlex ID: A5062629841
Improvised Marketing Interventions in Social Media
2020 · Abhishek Borah, Sourindra Banerjee, et al. · Journal of Marketing · 135
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Indirect Learning: How Emerging-Market Firms Grow in Developed Markets
2014 · Sourindra Banerjee, Jaideep C. Prabhu, et al. · Journal of Marketing · 96
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The Role of Hybrid Organizations in Scaling Social Innovations in Bottom‐of‐the‐Pyramid Markets: Insights from Microfinance in India
2019 · Jarrod P. Vassallo, Jaideep C. Prabhu, et al. · Journal of Product Innovation Management · 54
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A Good Signal: How Firms Can Utilize Country of Origin as a Strategic Analytical Tool
2024 · Rafid Ur Rahman, Martin Heinberg, et al. · Journal of International Marketing · 19
International-market-information use across new-product-development stages
2018 · Anna Dubiel, Sourindra Banerjee, et al. · International Marketing Review · 19
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How to conduct efficient and objective literature reviews using natural language processing: A step‐by‐step guide for marketing researchers
2023 · Serena Pugliese, Verdiana Giannetti, et al. · Psychology and Marketing · 18
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Biocultural innovation: Innovating at the intersection of the biosphere and ethnosphere
2023 · Jarrod P. Vassallo, Sourindra Banerjee, et al. · Journal of Product Innovation Management · 15
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Contract length and buyer satisfaction with the supplier in B2B partnerships: Evidence from an experiment
2023 · Sourjo Mukherjee, Giuseppe Musarra, et al. · Industrial Marketing Management · 13
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Returns to Internationalization: Business Group-Affiliated Firms vs Standalone Firms
2023 · Yunok Cho, Nigel Driffield, et al. · Management International Review · 10
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Is it better to be both nice and nasty? Investigating the co-occurrence of sales manager aggressiveness and caring
2017 · Milena Micevski, Selma Kadic-Maglajlic, et al. · Journal of Business Research · 9
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Anna Hazare: A Corruption Crusader and His Grassroots Wisdom
2016 · Rashedur Chowdhury, Sourindra Banerjee, et al. · Journal of Management Inquiry · 7
The international growth of emerging market firms : evidence from a natural experiment
2026 · Sourindra Banerjee, Jaideep C. Prabhu, et al. · Warwick Research Archive Portal (University of Warwick)
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Distant geopolitical unrest and retail sales
2026 · Rafid Ur Rahman, Martin Heinberg, et al. · Journal of Retailing
Replication Crisis: Comparison of Retracted vs Non-retracted Publications in Academic Research
2026 · Abhishek Borah, David DeFranza, et al. · SSRN Electronic Journal
How Individual Debt Influences Income Inequality: A Wage-Bargaining Perspective
2016 · Sourindra Banerjee, Rashedur Chowdhury, et al. · Academy of Management Proceedings
Corruption and cronyism put the breaks on India’s growth
2013 · Sourindra Banerjee
Innovating in a global environment
2011 · Sourindra Banerjee, Carlos Hernandez · University of Warwick
Works count: 22
Citation count: 476
H-index: 10
I10-index: 10
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