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Dessy Yunita

Observed names: DESSY YUNITA, Yunita, Dessy
Observed institution: Sriwijaya University
ORCID: 0000-0003-2289-8758
Observed ORCID: 0000-0003-2289-8758
OpenAlex ID: A5062635569
Pembuatan Content Marketing sebagai Strategi Menumbuhkan Brand Awareness bagi Pelaku Usaha di Era Pandemi Covid-19
2021 · Dessy Yunita, Ahmad Widad, et al. · Sricommerce Journal of Sriwijaya Community Services · 86
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Pengaruh Youtube Advertising terhadap Brand Awareness dan Purchase Intention
2019 · Dessy Yunita, Ahmad Nazaruddin, et al. · JURNAL MANAJEMEN DAN KEWIRAUSAHAAN · 35
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Pelatihan Pemanfaatan Platform Penjualan dalam Meningkatkan Kinerja UMKM di Kecamatan Ilir Barat II Kota Palembang
2023 · Universitas Sriwijaya, Palembang, Dessy Yunita, et al. · Jurnal Nusantara Mengabdi · 12
Keputusan Konsumen Menggunakan Jasa Pesan Antar Makanan Online di Palembang
2019 · Iisnawati Iisnawati, Aslamia Rosa, et al. · JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA · 12
Pengaruh Mencari Variasi, Ketidakpuasan Dan Ketidak Tersediaan Produk Terhadap Perpindahan Merek
2016 · Dessy Yunita, Aslamia Rosa · JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA · 12
Omni-Channel Strategy in the Digital Retail Environment
2024 · Dessy Yunita, Mohamad Adam, et al. · Business, management and economics · 11
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Could the Implementation of Augmented Reality Influence Consumers’ Purchase Intention in E-Commerce?
2023 · Iisnawati Iisnawati, Taufiq Marwa, et al. · JURNAL MANAJEMEN DAN KEWIRAUSAHAAN · 10
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Multi-channel Integration: Factor Driving Satisfaction and Customer Loyalty in the Omni-channel Retailing
2022 · Dessy Yunita, Mohamad Adam, et al. · JURNAL MANAJEMEN DAN KEWIRAUSAHAAN · 6
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Consumer Decision on Online Food Delivery
2020 · Iisnawati, Aslamia Rosa, et al. · Sriwijaya Economics, Accounting, and Business Conference (SEABC) · 6
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Source Model: Pengukuran Kredibilitas Celebrity Endorser
2021 · Dessy Yunita · JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA · 5
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Pengaruh E-Service Quality terhadap E-Satisfaction pada Konsumen Tokopedia di Kota Palembang
2022 · Muhammad Rifqi Albanna, Dessy Yunita, et al. · JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA · 4
Assessing Consumers Perception on Multi-Channel Integration: A Study at Department Store in Palembang
2022 · Dessy Yunita, Mohammad Adam, et al. · Advances in economics, business and management research/Advances in Economics, Business and Management Research · 4
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The Effect of Social Media Users Behavior on Customer Engagement
2020 · Dessy Yunita, Welly Nailis, et al. · Sriwijaya Economics, Accounting, and Business Conference (SEABC) · 4
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Tema Humor Pada Iklan Serta Pengaruhnya Terhadap Pemahaman Pesan Iklan dan Buying Readiness Stages
2018 · Dessy Yunita, Eko Fitrianto, et al. · JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA · 4
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The Central Role of Satisfaction in Shaping Customer Loyalty: Insights from Omni-Channel Retailing
2025 · Yunita, Dessy, Nofiawaty, et al. · Jurnal Economia · 3
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Pengaruh Promosi dan Word of Mouth terhadap Keputusan Pembelian Shopeefood
2023 · Ahmad Marelly Rizky, Dessy Yunita, et al. · Jurnal Intelektualita Keislaman Sosial dan Sains · 3
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Delivery System & Techniques of Product Packing for Online Business
2023 · Iisnawati Iisnawati, Dessy Yunita, et al. · KAIBON ABHINAYA JURNAL PENGABDIAN MASYARAKAT · 3
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Persepsi Resiko dan Kepercayaan Konsumen dalam Menggunakan E-Wallet Non Bank di Palembang
2021 · Iisnawati Iisnawati, Welly Nailis, et al. · Jembatan Jurnal Ilmiah Manajemen · 3
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Analisis Kepuasan Penumpang Terhadap Kualitas Pelayanan Taksi Blue Bird Palembang
2014 · Aslamia Rosa, Dessy Yunita · JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA · 3
The impact of changes in online marketing information systems for business products
2025 · Rismansyah, Dessy Yunita, et al. · Humanities and Social Sciences Letters · 2
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Membangun Loyalitas Online: Pengaruh Kepercayaan Merek, Keterikatan Merek dan Penerimaan Teknologi
2023 · Dessy Yunita, Ahmad Nazaruddin, et al. · JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) · 2
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Empowering Customer Loyalty: The Impact of Multichannel Integration, Technology Acceptance, and Value Experience on Satisfaction in Indonesia's Omni-Channel Retail Landscape
2025 · Dessy Yunita, Mohamad Adam, et al. · TEM Journal · 1
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Pengaruh E-Service Quality Terhadap E-Satisfaction Pengguna Aplikasi Gojek di Palembang
2025 · Nova Risanty, Dessy Yunita, et al. · Jurnal Media Wahana Ekonomika · 1
Mengembangkan Business Plan Yang Kreatif dan Inovatif Bagi Wirausaha Muda di Desa Burai Ogan Ilir
2024 · Dessy Yunita, Aslamia Rosa, et al. · Sricommerce Journal of Sriwijaya Community Services · 1
Pengaruh Content Creation, Content Sharing, Connecting dan Community Building terhadap Keputusan Pembelian Konsumen pada 3D Stable Equestrian
2024 · Anya Irisha Palda, Iisnawati Iisnawati, et al. · Jurnal Ilmu Sosial Manajemen Akuntansi dan Bisnis · 1
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Works count: 59
Citation count: 243
H-index: 7
I10-index: 7
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