Author

Chibuike Basil Nwatu

Observed names: Basil Chibuike Nwatu, Chibuike Basil Nwatu, Chibuike B. Nwatu, Chibuike, N. B., Nwatu Basil Chibuike, Nwatu, Chibuike B, Nwatu, Chibuike Basil (Ph.D), Nwatu, Chibuike Basil, PhD

Institution: Chukwuemeka Odumegwu Ojukwu University, Igbariam Campus

Observed institutions: Enugu State University of Science and Technology, Nnamdi Azikiwe University, Chukwuemeka Odumegwu Ojukwu University, Igbariam Campus

OpenAlex ID: A5062941808

Extending the Diffusion of Innovation Theory to Predict Smartphone Adoption Behaviour Among Higher Education Institutions’ Lecturers in Nigeria

2020 · Adeola A. Ayodele, Chibuike B. Nwatu, et al. · European Journal of Business and Management · 7

PDF

Antecedents of Tourists Behavioural Intentions, Perspectives of Expectations Confirmation Model: A Study of Select Tourism Cites in South-East Nigeria

2021 · Nwatu Basil Chibuike, Nwaizugbo Ireneus Chukwudi, et al. · International Journal of Education Culture and Society · 4

PDF

Using Creativity Tools to Achieve Advertising effectiveness in Organizations

2018 · Chukwuemeka Chris Mbah, Chibuike Basil Nwatu, et al. · International Journal of Academic Research in Business and Social Sciences · 3

PDF

Moderating Effect of Career on Women Online Shopping Behaviour in South-South, Nigeria

2020 · Titus Chukwuemezie Okeke, Philomena Uzezi Omodafe, et al. · Archives of Business Research · 2

PDF

Do Financing Choices Matter? Evidence on Firm Performance From Nigeria's Oil and Gas Sector

2026 · Ogbodo, Izuchukwu (Ph.D), Nwatu, Chibuike Basil (Ph.D), et al. · Zenodo (CERN European Organization for Nuclear Research)

Trade Performance and Economic Growth in Nigeria

2026 · Ogbodo, Izuchukwu, PhD, Ogbodo, Friday John, et al. · Zenodo (CERN European Organization for Nuclear Research)

Credibility Of Electronic Word of Mouth And Event Marketing of Carniriv: Insights From The Media Richness Theory

2026 · Charity Ezuwore-Obodoekwe, Victor Onyebuchi Okolo, et al.

PDF

Effect of Social Media Marketing and Online Advertising on Consumer’s Patronage of Counterfeit Drugs in Enugu State Metropolis: Empirical Evidence From Nigeria

2021 · Chris Chukwuemeka, Ozoemena Christian Okafor, et al.

Effect of ‘Webcare’ on Students’ Online Review Intention: Implications for Customers’ Purchase Intention

2019 · Ojiaku, O. C., Nkamnebe, Anayo D., et al. · Nigerian Academy of Management Journal

PDF

Attitude of Youths towards News Media Listenership in Southeast Nigeria

2017 · Ojiaku, Obinna C, Nwatu, Chibuike B, et al. · IOSR Journal of Business and Management

PDF

Works count: 10

Citation count: 16

H-index: 3

I10-index: