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Irene Santoso
Institution:
Massey University
Observed institution:
Massey University
ORCID:
0000-0002-4104-2085
Observed ORCID:
0000-0002-4104-2085
OpenAlex ID:
A5063027693
Is digital advertising effective under conditions of low attention?
2020
·
Irene Santoso
, Malcolm Wright
, et al.
·
Journal of Marketing Management
·
38
Mind the attention gap: how does digital advertising impact choice under low attention?
2021
·
Irene Santoso
, Malcolm J. Wright
, et al.
·
European Journal of Marketing
·
24
A Framework for Investigating Low Attention Processing of Advertising
2023
·
Irene Santoso
, Endi Rekarti
·
KnE Social Sciences
PDF
Is digital advertising effective under conditions of low attention? : the impact of low attention processing on consumer brand consideration and choice : a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Marketing at Massey University, Palmerston North, New Zealand
2020
·
Irene Santoso
·
Massey Research Online (Massey University)
PDF
Implementation of Mobile Jabber-Client Chat Application: Using C# and .NET Compact Framework
2007
·
Irene Santoso
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Works count:
5
Citation count:
62
H-index:
2
I10-index:
2
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