Get started
Author

Augusto Rodríguez Orejuela

Observed names: Augusto Orejuela, Augusto Rodriguez, Augusto Rodriguez Orejuela, Augusto Rodriguez-Orejuela, Augusto Rodriguez‐Orejuela, Augusto Rodríguez, Augusto Rodríguez Orejuela Rodríguez Orejuela, Augusto Rodríguez Orejula, Augusto Rodríguez-Orejuela, Augusto Rodríguez‐Orejuela, Hector Augusto Rodriguez Orejuela, Hector Augusto Rodríguez Orejuela, Héctor Augusto Rodríguez Orejuela, Héctor Augusto Rodríguez. Orejuela, H�ctor Augusto Rodr�guez Orejuela, Rodríguez Orejuela, Augusto
ORCID: 0000-0003-2865-1748
Observed ORCID: 0000-0003-2865-1748
OpenAlex ID: A5063072201
Purchase intention and purchase behavior online: A cross-cultural approach
2020 · Nathalie Peña-García, Irene Gil-Saura, et al. · Heliyon · 972
PDF
Inter‐organizational governance, learning and performance in supply chains
2010 · Miguel Hernández‐Espallardo, Augusto Rodríguez‐Orejuela, et al. · Supply Chain Management An International Journal · 202
Performance implications of organizational ambidexterity versus specialization in exploitation or exploration: The role of absorptive capacity
2018 · Miguel Solís-Molina, Miguel Hernández-Espallardo, et al. · Journal of Business Research · 164
Store image influences in consumers’ perceptions of store brands: the moderating role of value consciousness
2014 · Elena Delgado-Ballester, Miguel Hernandez-Espallardo, et al. · European Journal of Marketing · 88
Born global: the influence of international orientation on export performance
2019 · Diana Escandon-Barbosa, Josep Rialp-Criado, et al. · Heliyon · 62
PDF
Improving firm performance through inter-organizational collaborative innovations: The key mediating role of the employee’s job-related attitudes
2018 · Miguel Hernandez-Espallardo, Fabian Osorio-Tinoco, et al. · Management Decision · 41
New perspectives for the managerial entrepreneurship
2010 · Alfonso Rodríguez Ramírez, Augusto Rodríguez Orejuela, et al. · International Entrepreneurship and Management Journal · 36
Calidad del servicio de salud: una revisión a la literatura desde la perspectiva del marketing
2007 · Mauricio Losada-Otálora, Augusto Rodríguez Orejuela · Cuadernos de Administración · 36
PDF
Improving well-being via adaptive reuse: transformative repurposed service organizations
2019 · Mark S. Rosenbaum, Kathy (Kawon) Kim, et al. · Service Industries Journal · 32
Emoción y razón: El efecto moderador del género en el comportamiento de compra online
2018 · Nathalie Peña-García, Irene Gil-Saura, et al. · Innovar · 32
Learning processes, their impact on innovation performance and the moderating role of radicalness
2012 · Miguel Hernandez‐Espallardo, Francisco‐Jose Molina‐Castillo, et al. · European Journal of Innovation Management · 32
Nonlinear and complementary effects of responsive and proactive market orientation on firms’ competitive advantage
2019 · Fabian F. Osorio Tinoco, Miguel Hernández-Espallardo, et al. · Asia Pacific Journal of Marketing and Logistics · 31
International Market Orientation and International Outcomes
2016 · Diana Escandón-Barbosa, Miguel Hernandez-Espallardo, et al. · Global economy journal · 31
Consumer motivations for engaging with corporate social responsibility on social media
2023 · Claudia Aguirre, Salvador Ruiz de Maya, et al. · Spanish Journal of Marketing - ESIC · 29
PDF
Understanding health care service quality in developing Latin America
2018 · Mauricio Losada Otalora, Mark S. Rosenbaum, et al. · Health Marketing Quarterly · 27
Co-Creation of Value and Customer Experience: An Application in Online Banking
2021 · Nathalie Peña-García, Mauricio Losada-Otálora, et al. · Sustainability · 26
PDF
Factores que motivan la compra por impulso en el contexto de la compra en grupo en línea
2021 · Augusto Rodríguez-Orejuela, Nathalie Peña-García, et al. · Revista Escuela de Administración de Negocios · 21
PDF
El rol del eWOM en la comunicación de RSC en redes sociales
2021 · Claudia Aguirre, Salvador Ruiz, et al. · Anagramas - Rumbos y sentidos de la comunicación · 20
PDF
Governance and performance in co-exploitation and co-exploration projects
2020 · Miguel Solís-Molina, Miguel Hernández-Espallardo, et al. · Journal of Business and Industrial Marketing · 20
Transferencia De Conocimiento En Relaciones Inter-organizacionales: Su Efecto Sobre El Desempeño De La Firma Receptora
2007 · Augusto Rodriguez Orejuela · Estudios Gerenciales · 18
Co-exploitation (or co-exploration) vs go it alone? The role of alliance learning capability on firm performance
2021 · Miguel Solís-Molina, Miguel Hernández-Espallardo, et al. · Journal of Business and Industrial Marketing · 16
Adoption of Mobile Banking by Microentrepreneurs at the Bottom of the Pyramid
2020 · Leidi Ruano-Arcos, Augusto Rodríguez-Orejuela, et al. · Cuadernos de Administración · 15
PDF
Recommend or Not: Is Generation the Key? A Perspective from the SOR Paradigm for Online Stores in Colombia
2022 · Nathalie Peña-García, David van der Woude, et al. · Sustainability · 14
PDF
El objeto de estudio de la disciplina de marketing
2003 · Miguel Hernández Espallardo, Augusto Rodríguez Orejuela · LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Científicas) · 13
PDF
Two decades of research in Electronic Word of Mouth: a bibliometric analysis
2021 · Augusto Rodríguez Orejuela, Carlos Fernando Osorio Andrade, et al. · Revista científica Pensamiento y Gestión · 12
PDF
Works count: 86
Citation count: 2,148
H-index: 19
I10-index: 32
Year
Topic
Type