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Milijanka C. Ratković

Observed names: C. Ratkovic, Milijanka, Milijanka C Ratković, Milijanka Ratkovic, Milijanka Ratković, Ratkovic, Milijanka, Ratković Milijanka, Ratković, Milijanka
ORCID: 0000-0001-7946-354X
Observed ORCID: 0000-0001-7946-354X
OpenAlex ID: A5063118092
Commercial aspects of personal branding of athletes on social networks
2021 · Dejan Dašić, Milijanka Ratković, et al. · Marketing · 32
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Corporate Goals of Sponsorship in Sports
2023 · Milijanka Ratković · SPORTS MEDIA AND BUSINESS · 12
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Customer relationship management strategy as an opportunity for improving the modern marketing concept
2013 · Milijanka Ratkovic, Nevena Krasulja, et al. · Kultura · 12
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Pro-environmental Activities of Consumers
2017 · Saša Raletić Jotanović, Milijanka Ratković, et al. · Polish Journal of Management Studies · 11
Specificity of application of marketing in sports
2023 · Milijanka Ratković, Dejan Dašić · Bastina · 10
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Promotion on the Internet as a Function of Agribusiness Development in Central Serbia
2023 · Dejan Dašić, Milijanka Ratković, et al. · Ekonomika poljoprivrede · 9
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Evolution Of Marketing: From Product Up To Employment
2012 · Svetlana Tasić, Goran Grubić, et al. · 9
Comparative analysis of customer satisfaction in postal and banking services
2017 · Milijanka Ratkovic, Marko Pavlovic, et al. · International Review · 8
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The differences between human resource management in domestic and international environment
2015 · Sasa Raletic-Jotanovic, Milijanka Ratkovic, et al. · Vojno delo · 8
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Marketing potential of the e-sports market in Serbia
2024 · Milijanka Ratković, Milutin Pećić · Ekonomski signali · 6
Promotional Aspects of Sports Products
2023 · Milijanka C. Ratković, Andrijana Kos Kavran, et al. · SPORTICOPEDIA - SMB · 6
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Achieving Competition Advancement Through Communication
2013 · Neven Garača, Milijanka Ratković, et al. · Informatologia · 5
THE PERSPECTIVE OF DIGITAL MARKETING OF THE SPORT MEGA EVENTS IN THE 21st CENTURY
2025 · Miloš Trkulja, Milijanka Ratković, et al. · SPORTS MEDIA AND BUSINESS · 4
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Dilemmas and Challenges in Implementing Integrated Marketing Communications in the Sports Market
2024 · Milijanka C. Ratković, Andrijana Kos Kavran, et al. · SPORTICOPEDIA - SMB · 3
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Determining the number and characteristics of rakija market segments based on consumer purchasing behavior
2024 · Slobodan Adžić, Milijanka Ratković · Marketing · 3
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Customer satisfaction with postal services in Serbia
2018 · Marko Pavlović, Radica R Bojičić, et al. · Management Journal of Sustainable Business and Management Solutions in Emerging Economies · 3
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Health in the function of fitness promotion in Serbia
2023 · Milijanka Ratković, Dejan Dašić, et al. · Marketing · 2
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The Analysis of Available Erp Solutions and Trends in Industry of Management Information Systems
2012 · G. Grubić, Milijanka Ratković · Praktični menadžment : stručni časopis za teoriju i praksu menadžmenta · 2
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The issues in the measurement of postmaterial values
2012 · Svetlana Tasic, Milijanka Ratkovic · Serbian Journal of Management · 2
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Internal marketing in the function of improvement of consumers satisfaction
2009 · Ratković Milijanka · DOAJ (DOAJ: Directory of Open Access Journals) · 2
Determinants of Consumer Behavior in Sports Marketing: an Empirical Analysis of the Impact of Sponsorship, Brand Image, and Digital Campaigns
2026 · Marko Pavlović, Milijanka Ratković, et al. · Menadžment u sportu · 1
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The Influence of Sports Marketing on Consumer Behavior and Brand Perception in the Modern Digital Environment
2026 · Marko Pavlović, Milijanka Ratković, et al. · SPORTICOPEDIA - SMB · 1
Pharmaceutical Marketing Values and Research of User Satisfaction in Medical Pharmacy Institutions
2025 · Svetlana Mihic, Milan Mihajlovic, et al. · SCIENCE International Journal · 1
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The Essential Importance of Marketing Management in the Creation of Sports and Recreational Tourism in Serbia
2018 · Megatrend univerzitet, Fakultet za menadžment Zaječar, Park šuma Kraljevica bb, 19000 Zaječar, Srbija, Momčilo Manić, et al. · International scientific business conference LIMEN Leadership, innovation, manag. economics: Integrated politics of research · 1
Implications of Marketing Mix Elements for Consumer Purchasing Decisions Regarding Sports Equipment
2026 · Marko Pavlović, Milijanka Ratković, et al. · SPORTS MEDIA AND BUSINESS
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Works count: 44
Citation count: 153
H-index: 8
I10-index: 5
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