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Rinki Verma

Observed names: Dr. Rinki Verma, Verma, Rinki
ORCID: 0000-0002-1999-3845
Observed ORCID: 0000-0002-1999-3845
OpenAlex ID: A5063207634
Future of Indian Agriculture Using AI and Machine Learning Tools and Techniques
2022 · Manoj Kumar, Pratibha Maurya, et al. · Wiley eBooks · 10
Building Brand Reputation and Fostering Customer Loyalty Through ESG Practices: A Strategic Imperative for Competitive Advantage
2024 · Shreyanshu Singh, Rinki Verma, et al. · Advances in logistics, operations, and management science book series · 9
Adoption of Central Bank Digital Currency in India: A Structural Model Using ISM
2025 · Vaibhav Dixit, Arpit Shailesh, et al. · NMIMS Management Review · 7
Do Gen Y and Gen Z differ in their purchase intention towards recycled products? A moderation study
2025 · Rinki Verma, Jan Dvorsky, et al. · Cogent Business & Management · 7
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Brand Extension in FMCG Sector Through Social Media Enabled CRM and Investigating Its Impact on Brand Equity
2022 · Rinki Verma, Manoj Kumar · Advances in marketing, customer relationship management, and e-services book series · 4
E-WOM (Word of Mouth): A Technical Communication Tool
2018 · Jyoti Kumari, Rinki Verma · SAMRIDDHI A Journal of Physical Sciences Engineering and Technology · 4
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Assessment of Quality Attributes of Mobile Learning Applications on Students' Satisfaction
2023 · Karnika Srivastava, Manoj Kumar, et al. · Advances in educational technologies and instructional design book series · 2
Analyzing the Drivers of Adoption in Higher Education E-Learning: Exploring Factors Affecting Behavioral Intentions and Actual Usage
2025 · Karnika Srivastava, Manoj Kumar, et al. · Advances in web technologies and engineering book series · 1
Green Marketing Through Sustainable Fashion Consumption: Utilizing Behaviour Reasoning Theory to Analyse Consumer Choices
2024 · Rinki Verma, Afeefa Fatima, et al. · Advances in marketing, customer relationship management, and e-services book series · 1
Digital Transformation and Continuance Intention of Online Learning Platforms Among Students in Higher Education Institutions in Remote India
2024 · Afeefa Fatima, Rinki Verma, et al. · Advances in electronic commerce (AEC) book series/Advances in electronic commerce series · 1
The Wander Woman Effect: Connecting Gratifications to Intentions in Tourism Content Creation
2026 · Shubhra Mishra, Rinki Verma · BENTHAM SCIENCE PUBLISHERS eBooks
Do it for the 'Gram’: A Dual-Theory Perspective on Social Media’s Role in Travel Motivation and Behavior
2026 · Dr. Rinki Verma, Shubhra Mishra, et al. · Journal of Content Community and Communication
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Bridging the intention-behaviour gap in student entrepreneurship: A structural equation modeling approach
2026 · Prateek Agrawal, Rajeev Sijariya, et al. · International Journal of Financial Management and Economics
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Performance Evaluation and Measurement of Human Capital Analytics in the Information Technology (IT) Sector in India
2025 · Manoj Kumar, Pratibha Maurya, et al. · Wiley eBooks
Tech Tales of Travel: The Confluence of Technology and Tourism Decision Making
2025 · Shubhra Mishra, Rinki Verma · Advances in hospitality, tourism and the services industry (AHTSI) book series
Role of Social Media on Buying Behaviour in Life Insurance Industry
2021 · Mugdha Relan, Rinki Verma · Turkish Online Journal of Qualitative Inquiry
Performance Analysis and Liquidation Preference under Insolvency and Bankruptcy Code in India
2021 · Priyanka Srivastava, Manoj Kumar, et al. · Journal of University of Shanghai for Science and Technology
PDF
An Analysis of Factors Influencing Buying Motives of Youth Towards E- Retailing
2016 · Jyoti Kumari, Rinki Verma · Adhyayan A Journal of Management Sciences
Works count: 19
Citation count: 46
H-index: 4
I10-index: 1
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