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Rocky Angelo Gabatin

Observed names: Rocky Angelo M Gabatin, Rocky Angelo M. Gabatin
Observed institution: Malayan Colleges Laguna
ORCID: 0009-0006-8407-6900
Observed ORCID: 0009-0006-8407-6900
OpenAlex ID: A5063215963
Penetrating through Distractions: Analyzing the Function of Storytelling Advertisements in Attracting the Focus of Gen Z Customers
2023 · Donn Enrique Moreno, Rocky Angelo Gabatin, et al. · Journal of Business and Management Studies · 10
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E-Supply Chain Management Adoption Intention of Small and Medium Enterprises in the Philippines: Integration of TAM and TOE Approach
2024 · Donn Enrique Moreno, Rocky Angelo Gabatin, et al. · 5
The Role of SVoD Service Attributes in Building Customer Loyalty: A Study of Repurchase Behavior in the Philippines
2023 · Donn Enrique Moreno, Eduardo Mauricio, et al. · Journal of Business and Management Studies · 3
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Privacy-Paradox of Generation Z: Decision to Share Personal Information towards Personalized Shopee Advertisement
2025 · Rocky Angelo Gabatin, Gabrielle Anne Feraer, et al. · 1
Assessing Online Shoppers' Preferences on E-Commerce Platforms in the Philippines: Utilizing Cluster Analysis for Optimized Marketing Strategies
2025 · Donn Enrique Moreno, Trina Enriquez, et al. · 1
The Impact of Instagram Reels of Brands on Millennials and Gen Z’s Intent to Purchase: Analyzing Content, Relevance, Attractiveness, and Reliability
2025 · Ma. Christina L. Abrahano, Rocky Angelo M. Gabatin, et al. · 1
Understanding the Impulse Buying Behavior in the Digital Age: Influential Factors in Online Consumer Behavior
2025 · Rocky Angelo Gabatin, Sheila Mae Sierra, et al. · International Conference on E-business, Management and Economics (ICEME) · 1
The Impact of Social Media Influencers on Sustainable Fashion Promoting Thrift Shopping in Sta. Rosa, Laguna
2025 · Juliezher M Colaljo, Donn Enrique L Moreno, et al.
The Effectiveness of Gamification on Student Satisfaction and Learning: A study in e-Learning at Mapua Malayan Colleges Laguna
2025 · Rocky Angelo Gabatin, Hannah Isabel Ello, et al.
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The Behavioral Biases of Investors on Investment Decisions in Laguna: The Mediating Role of Risk Perception
2025 · Ma. Christina L. Abrahano, Rocky Angelo M. Gabatin, et al.
Impact of Social Media Algorithms and Trust in Search on Search Decisions of Filipina Housewives for Home and Lifestyle Products
2025 · Ma. Christina Leonardo Abrahano, Juliezher M. Colaljo, et al. · International Conference on E-business, Management and Economics (ICEME)
Role of Innovation Diffusion Attributes towards Ai-Generated Tool Adoption in Enhancing the Business Packaging and Product Design for Local Pasalubong Centers in Laguna
2025 · Juliezher Colaljo, Donn Enrique Moreno, et al. · International Conference on E-business, Management and Economics (ICEME)
The Effect of Technological, Personal, and Environmental Factors on Server-Based Money Users in the Philippines
2024 · Clarizz Claire W. De Jesus, Kimberly May M. Lomeda, et al.
Works count: 13
Citation count: 22
H-index: 3
I10-index: 1
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