Author

Malathi Gottumukkala

Institution: Central University of Andhra Pradesh

Observed institutions: Central University of Andhra Pradesh, Jawaharlal Nehru Technological University Anantapur

ORCID: 0000-0002-6507-3388

Observed ORCID: 0000-0002-6507-3388

OpenAlex ID: A5063253193

Determinants of Millet-Based Agri-Entrepreneurship and Adoption Behaviour for Sustainable Rural Development: An Empirical Study in the Rayalaseema Region

2026 · Malathi Gottumukkala, Ramineni Sivarama Prasad, et al. · Current Agriculture Research Journal

Artificial intelligence (AI) adoption in human resource management (HRM) in India: Challenges, opportunities, and organisational impact

2026 · Malathi Gottumukkala, K Naga Sundari · International Journal of Research in Human Resource Management

Issues and Challenges of Large-Scale Industries: A Study Contributing to Industry Resilience

2024 · Shireesha Manchem, Malathi Gottumukkala, et al. · Emerald Group Publishing Limited eBooks

Consumer Buying Behaviour Towards Online Purchase

2020 · Thota. Prameela, Malathi Gottumukkala, et al.

Total quality management and its impact on customer satisfaction in indian dairy industry

2018 · Malathi Gottumukkala · INFLIBNET

Works count: 5

Citation count:

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