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Carlos Adrian Diaz Ruiz

Observed names: C Diaz Riuz, Carlos A. Diaz Ruiz, Carlos Diaz Ruiz, Carlos Díaz Ruiz, Carlos Ruiz, Diaz Ruiz, C., Diaz Ruiz, Carlos, Diaz Ruiz, Carlos Adrian, Ruiz, Carlos Diaz
ORCID: 0000-0002-1724-8665
Observed ORCID: 0000-0002-1724-8665
OpenAlex ID: A5063253927
Moments of luxury: Hedonic escapism as a luxury experience
2019 · Jonas Holmqvist, Carlos Diaz Ruiz, et al. · Journal of Business Research · 317
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Disinformation and Echo Chambers: How Disinformation Circulates on Social Media Through Identity-Driven Controversies
2022 · Carlos Diaz Ruiz, Tomas Nilsson · Journal of Public Policy & Marketing · 238
Disinformation on digital media platforms: A market-shaping approach
2023 · Carlos Diaz Ruiz · New Media & Society · 118
Market bifurcations in board sports: How consumers shape markets through boundary work
2020 · Carlos Diaz Ruiz, Marian Makkar · Journal of Business Research · 66
Theories of markets: Insights from marketing and the sociology of markets
2012 · C Diaz Riuz · The Marketing Review · 50
Assembling market representations
2013 · Carlos Adrian Diaz Ruiz · Marketing Theory · 46
Market-scanning and market-shaping: why are firms blindsided by market-shaping acts?
2020 · Carlos A. Diaz Ruiz, Jonathan J. Baker, et al. · Journal of Business and Industrial Marketing · 41
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Assembling tribes: An assemblage thinking approach to the dynamics of ephemerality within consumer tribes
2020 · Carlos A. Diaz Ruiz, Lisa Penaloza, et al. · European Journal of Marketing · 41
Unconventional luxury brand collaborations: a new form of luxury consumption among young adults in China
2023 · Carlos Diaz Ruiz, Angela Gracia B. Cruz · International Marketing Review · 35
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Service ecosystems, markets and business networks: What is the difference? A horizontal literature review
2017 · Jonas Holmqvist, Carlos Diaz Ruiz · The TQM Journal · 32
Actionable marketing knowledge: A close reading of representation, knowledge and action in market research
2017 · Carlos Diaz Ruiz, Maria Holmlund · Industrial Marketing Management · 32
Feral segmentation: How cultural intermediaries perform market segmentation in the wild
2020 · Carlos A. Diaz Ruiz, Hans Kjellberg · Marketing Theory · 29
Market representations in industrial marketing: Could representations influence strategy?
2014 · Carlos A. Diaz Ruiz, Christian Kowalkowski · Industrial Marketing Management · 29
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Market-Oriented Disinformation Research: Digital Advertising, Disinformation and Fake News on Social Media
2025 · Carlos Diaz Ruiz · Routledge eBooks · 25
The strategic role of corporate online references: building social capital through signaling in business networks
2020 · Zsófia Tóth, Peter Naudé, et al. · Journal of Business and Industrial Marketing · 21
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Disinformation and fake news as externalities of digital advertising: a close reading of sociotechnical imaginaries in programmatic advertising
2024 · Carlos A. Diaz Ruiz · Journal of Marketing Management · 20
The Insights Industry: Towards a Performativity Turn in Market Research
2021 · Carlos A. Diaz Ruiz · International Journal of Market Research · 18
Moments of luxury: Hedonic escapism as a luxury experience: .
2020 · Holmqvist, J., Diaz Ruiz, C., et al. · HAL · 18
From consumers to consumption: The socio-technical assemblage of the persona in market segmentation
2025 · Henna Syrjälä, Carlos Diaz Ruiz, et al. · Journal of Business Research · 17
Echo chamber dynamics on social media
2026 · Carlos Diaz Ruiz · New Media & Society · 5
Value and price
2020 · Domen Bajde, Carlos Díaz Ruiz · Routledge eBooks · 5
Advertising in AI Models: How the Zero-Click Internet Threatens Free Markets and Free Speech
2026 · Carlos Diaz Ruiz, Zeynep Arsel, et al. · Journal of Public Policy & Marketing · 4
Adversarial Service Networks: A Study of Service Firms’ Response to Manufacturer-led Servitization in Aviation
2024 · Oliver Wirths, Zsófia Tóth, et al. · Industrial Marketing Management · 4
Subversive marketing scholarship: what is its purpose?
2026 · Carlos Diaz Ruiz · Journal of Marketing Management · 2
The AdTech Ecosystem and Programmatic Advertising
2025 · Carlos Diaz Ruiz · Routledge eBooks · 1
Works count: 46
Citation count: 1,217
H-index: 18
I10-index: 19
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