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Ai‐Fen Lim

Observed names: Ai Fen Lim, Ai-Fen Lim, Lim Ai-Fen
ORCID: 0000-0002-1813-1370
Observed ORCID: 0000-0002-1813-1370
OpenAlex ID: A5063352515
Social media influencers: An effective marketing approach?
2023 · Keng-Boon Ooi, Voon-Hsien Lee, et al. · Journal of Business Research · 279
Unfolding the impact of supply chain quality management practices on sustainability performance: an artificial neural network approach
2021 · Ai-Fen Lim, Voon-Hsien Lee, et al. · Supply Chain Management An International Journal · 107
Adapt or die: a competitive digital supply chain quality management strategy
2022 · Ai-Fen Lim, Keng-Boon Ooi, et al. · Journal of Enterprise Information Management · 36
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Enhancing organizational citizenship behaviour: role of collectivism in soft total quality management
2024 · Ai-Fen Lim, Voon-Hsien Lee, et al. · Management Decision · 32
The interplay of soft TQM practices and knowledge sharing: moderating role of market turbulence
2022 · Ai-Fen Lim, Keng-Boon Ooi, et al. · Industrial Management & Data Systems · 26
Do source credibility, green experience, and green brand image shape sustainable consumer behaviour? A PLS-SEM-fsQCA model
2025 · Sha Wu, Ai-Fen Lim, et al. · Asia Pacific Journal of Marketing and Logistics · 24
Driving green competitive advantage: the power of knowledge, innovation, branding and CSR credibility
2025 · Sha Wu, Ai-Fen Lim, et al. · Journal of Knowledge Management · 22
Adoption and impact of generative artificial intelligence on blockchain-enabled supply chain efficiency
2025 · Cong Gao, Kay-Hooi Keoy, et al. · Journal of Systems and Information Technology · 18
Examining the nexus: supply chain quality management, knowledge sharing, organizational innovation and strategic business performance
2025 · Ai-Fen Lim, Keng-Boon Ooi, et al. · Industrial Management & Data Systems · 16
Elevating the organisational innovation and knowledge sharing capability through soft TQM practices
2023 · Ai Fen Lim · International Journal of Innovation and Learning · 12
The Role of Green Influencers in Shaping Green Brand Image: A Mediation Analysis of Green Consumer Trust
2025 · Sha Wu, Ai-Fen Lim, et al. · Journal of Information & Knowledge Management · 11
TQM and organisational innovation: a systematic review and research framework
2019 · Pik Yin Foo, Radha Krishnan Nair, et al. · International Journal of Innovation and Learning · 11
A new mechanism for crisis management success
2024 · Mosharrof Hosen, Chee Yoong Liew, et al. · Journal of Contingencies and Crisis Management · 10
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Analyzing the impact of socio-economic factors on environmental degradation: Empirical insights from emerging economy
2025 · Mustafa Rehman Khan, Ismail Khan, et al. · Sustainable Futures · 8
Metaverse dynamics: enhancing trust, information sharing, and sustainable supply chain resilience
2025 · Min Guan, Ai-Fen Lim, et al. · Supply Chain Management An International Journal · 7
Unlocking the Potential of Metaverse Integration in Supply Chains: A Literature Review
2024 · Xiaoyan Zheng, Kay-Hooi Keoy, et al. · PaperAsia · 7
Millennials Fintech Services Adoption: What Matters Most?
2023 · Mosharrof Hosen, Ai-Fen Lim, et al. · Studies in computational intelligence · 7
Leveraging big data analytics and supply chain mapping for sustainable competitive performance
2025 · Mustafa Rehman Khan, Kay Hooi Keoy, et al. · Journal of Industrial and Production Engineering · 3
Entrepreneurial orientation as a predictor of organizational quality performance: a meta-analysis
2025 · Younès El Manzani, Rahma Chouchane, et al. · Total Quality Management & Business Excellence · 3
The Effects of Financial Literacy on Fresh Graduates’ Employability Rate in Malaysia
2021 · Weini Lee, Kai Wei Neo, et al. · International Conference on E-Business and Internet (ICEBI) · 3
Linking environmental management capabilities to learning and performance: evidence from SMEs
2026 · Yu Li, Ai-Fen Lim, et al. · Journal of Enterprise Information Management · 2
Data governance and industry 4.0 for optimizing supply chain resilience
2026 · Mustafa Rehman Khan, Kay-Hooi Keoy, et al. · Industrial Management & Data Systems · 2
Board effectiveness and corporate sustainability: diversity, cohesion and environmental concerns
2025 · Yuping Xiao, Ai-Fen Lim, et al. · Management Decision · 2
The forefront of mobile shopping: an emerging economy's perspective
2020 · Ai Fen Lim, Radha Krishnan Nair, et al. · International Journal of Services Economics and Management · 2
Propelling net-zero and circularity: the underlying influence of coercion pressures, supply chain adaptations and carbon accounting
2026 · Jing Zheng, Ai-Fen Lim · International Journal of Lean Six Sigma · 1
Works count: 33
Citation count: 653
H-index: 11
I10-index: 13
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