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Kibum Youn

Observed name: Youn, Kibum
Institution: Kutztown University
ORCID: 0000-0002-0430-0049
Observed ORCID: 0000-0002-0430-0049
OpenAlex ID: A5063360092
Business types matter: new insights into the effects of anthropomorphic cues in AI chatbots
2023 · Kibum Youn, Moonhee Cho · Journal of Services Marketing · 77
Using the FCB grid to understand privacy concerns in social media advertising
2023 · Kibum Youn, Matthew Pittman, et al. · International Journal of Advertising · 15
Why a Single Pro-Environmental Appeal Works to Promote Behavioral Change: On Social Media, One Tip versus Many Is More Effective for Nongreen Consumers
2024 · Matthew Pittman, Tyler Milfeld, et al. · Journal of Advertising Research · 11
Intersectional Political Consumerism on TikTok: How Selective Exposure to Content Creators and TikTok Advertising Engagement Influence Black Cisgender Heterosexual and Black LGBTQ Consumers
2025 · Minjie Li, Eric Haley, et al. · Journal of Current Issues & Research in Advertising · 2
Too Much of a Good Thing: The Backfire Effect as a Trigger for Psychological Reactance in E-Cigarette Cessation Social Marketing
2026 · Kibum Youn, Gayathri Sivakumar, et al. · Journal of Current Issues & Research in Advertising
Insights Into the Effectiveness of Advertising During the Recession Caused by COVID-19
2024 · Kibum Youn · Journal of Promotion Management
The effect of psychological distance on e-smoking cessation campaign messages
2020 · Youn, Kibum, Sivakumar, Gayathri, et al. · Digital Collections of Colorado (Colorado State University)
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Works count: 7
Citation count: 105
H-index: 3
I10-index: 3
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