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Marina V. Terskikh

Observed names: M. V. Terskikh, M.V. Terskikh, Marina Terskikh, Marina Terskikh*, Marina V. TERSKIKH, Marina Victorovna TERSKIKH, Marina Viktorovna TERSKIKH, Terskikh, Marina V., Марина Викторовна Терских, Терских М. В., Терских М.В., Терских, М. В., Терских, М.В.
Observed institution: Omsk State University
ORCID: 0000-0003-0127-6917
Observed ORCID: 0000-0003-0127-6917
OpenAlex ID: A5063974839
Instagram Stories as a tool for native advertising: the specifics of selling content
2021 · Marina V. Terskikh · Neophilology · 15
Tools of Intertextuality in Discourse of Social Advertising
2017 · M. V. Terskikh · Nauchnyi Dialog · 9
Provocative advertisement: concept, functions, typology
2021 · M.V. Terskikh, O.A. Zaitseva · Communication Studies · 8
Humor and Fear Appeals in Public Service Announcements Discourse
2017 · M.V. Terskikh · Вопросы когнитивной лингвистики · 7
Verbal-Visual Means of Representing Gender Stereotypes in Modern Advertising
2019 · M. V. Terskikh · Nauchnyi Dialog · 6
Intertextuality as a Tool for Creative Advertising
2019 · M. V. Terskikh · Nauchnyi Dialog · 6
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Public Service Announcements and their Influence Upon System of Values of Children (Research of Concept of “Family” Formation)
2016 · Marina V. Terskikh · Procedia - Social and Behavioral Sciences · 6
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Didactic potential of mobile applications in the practice of teaching Russian as a foreign language
2024 · M. V. Terskikh, O. A. Zaytseva · Вестник Тамбовского университета. Серия: Гуманитарные науки · 5
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Didactic Potential of News Videos in Russian as a Foreign Language Classes
2023 · O.A. Zaytseva, M.V. Terskikh · Current Issues in Philology and Pedagogical Linguistics · 4
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Nostalgic Marketing: Soviet Period Precedent Texts in Post-Soviet Advertising
2023 · M. V. Terskikh · Verba Northwest Linguistic Journal · 4
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Ideological And Cultural Codes In Dove Brand Advertising: A Semiotic Analysis
2021 · Marina Terskikh, Olga Zaytseva · The European Proceedings of Social & Behavioural Sciences · 4
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Typology of Communication Strategies in the Discourse of Social Advertising
2020 · M. V. Terskikh · Nauchnyi Dialog · 4
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Audience attitude to the provocative advertising: criteria for assessing communicative effectiveness
2020 · Marina V. Terskikh · Neophilology · 4
Native Advertising in Video Blogs: Language and Genre Specificity
2019 · M.V. Terskikh · International Conference on Humanities and Social Sciences: Novations, Problems, Prospects (HSSNPP) · 4
Visual metaphorization models in PSA discourse
2018 · Marina V. Terskikh · XLinguae · 4
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Issues of Childhood in Public Service Announcements Discourse: Metaphorical Modeling
2016 · Marina V. Terskikh, Evgeniya D. Malenova · Procedia - Social and Behavioral Sciences · 4
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Lexical Means of Reflecting the Russian Mentality in the Textbooks on Russian as a Foreign Language
2024 · Marina V. Terskikh, Olga A. Zaytseva · Vestnik slavianskikh kul’tur [Bulletin of Slavic Cultures] · 3
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Advertising integrations in the TikTok social network: Concept, functions, formats, genres
2022 · Marina V. Terskikh, Natalya V. Plyusnina · Neophilology · 3
Packaging Information as a Polycode Advertising Text: Impact Tools
2020 · M. V. Terskikh · Nauchnyi Dialog · 3
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Representations of Russia and the Russian national character in the modern advertising discourse: linguistic and cognitive analysis
2020 · Marina V. Terskikh · Neophilology · 3
Instruments of Influence and Manipulation in Russian and Foreign Social Advertising
2019 · M. V. Terskikh, O. S. Gladun · Социально-экономические явления и процессы · 3
Organization of Public PR Events for Young People to Improve the Image of the Government of Moscow as an Employer (on the Example of the Internship Program)
2019 · A. P. Simonova, M. V. Terskikh · Социально-экономические явления и процессы · 3
Advertising Texts as a Linguistic Expertise Object
2018 · Marina Victorovna TERSKIKH, Ekaterina Olegovna BYKOVA · Neophilology · 2
Language game as a tool of advertising creativity
2025 · Marina V. Terskikh, Olga A. Zaytseva · Current Issues in Philology and Pedagogical Linguistics · 1
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Limited use vocabulary in advertising: functional aspect
2025 · M. V. Terskikh · Neophilology · 1
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Works count: 81
Citation count: 132
H-index: 6
I10-index: 1
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