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Catherine Hessick

Observed name: Hessick, Catherine
Institution: Muhlenberg College
ORCID: 0000-0001-5516-8896
Observed ORCID: 0000-0001-5516-8896
OpenAlex ID: A5064107490
Exploring the components of brand equity amid declining ticket sales in Major League Baseball
2020 · Adam C. Merkle, Catherine Hessick, et al. · Journal of Marketing Analytics · 10
PDF
Moral Disengagement and Organizations
2023 · Catherine Hessick · Oxford University Press eBooks · 2
Sharing a Laugh: The Moderating Role of Need for Humor on the Sharing of Online Advertisements: An Abstract
2022 · Catherine Hessick · Developments in marketing science: proceedings of the Academy of Marketing Science
B2B Social Media Marketing: A Content Analysis of the Role of Scope on Firm Performance
2021 · Nicole Beachum, Marianne Loes, et al. · Association of Marketing Theory and Practice Conference (AMTP)
PDF
Up Rooting: Sports Marketing Analytics and Attendance in Major League Baseball
2020 · Adam Merkle, Catherine Hessick, et al. · Association of Marketing Theory and Practice Conference (AMTP)
PDF
Works count: 6
Citation count: 12
H-index: 2
I10-index: 1
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