Author

Aashish Mehra

Observed institutions: Graphic Era Hill University, Teerthanker Mahaveer University, Galgotias University, Symbiosis University of Applied Sciences, Mahaveer University, GLA University

ORCID: 0000-0002-6680-6096

Observed ORCID: 0000-0002-6680-6096

OpenAlex ID: A5064120509

Determinants of mobile apps adoption among young adults: theoretical extension and analysis

2020 · Aashish Mehra, Justin Paul, et al. · Journal of Marketing Communications · 159

Determinants of adoption of latest version smartphones: Theory and evidence

2021 · Aashish Mehra, Sneha Rajput, et al. · Technological Forecasting and Social Change · 73

Finding the combined effect of academic and non-academic performance on management students’ placement: A fuzzy logic approach

2023 · Aashish Mehra, Omdeep Gupta, et al. · The International Journal of Management Education · 26

Sahaj Crafts: the challenge of alleviating poverty in Western Rajasthan

2019 · Aashish Mehra, Nidhi Mathur, et al. · Emerald Emerging Markets Case Studies · 26

Digital branding adoption by specialty eatery start-ups in the post-pandemic environment in India

2023 · Aman Sharma, Bhuvanesh Kumar Sharma, et al. · Cogent Business & Management · 11

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Technology Driven Tourism: A PLS SEM Model of its Antecedents in Tourist Behavior Intention

2022 · Sneha Rajput, Ekta Jain, et al. · IEEE International Conference on Interdisciplinary Approaches in Technology and Management for Social Innovation (IATMSI) · 9

An Intelligent and Cost-Effective IoT-Based Irrigation System Using Machine Learning

2024 · Sreedevi Kadiyala, Chandra Srinivas Potluri, et al. · International Conference on Disruptive Technologies (ICDT) · 7

Services Quality and Customer Satisfaction as Antecedents of Corporate Image: A Study of Banking Sector

2016 · Aashish Mehra, Kavita Sharma · Pranjana The Journal of Management Awareness · 4

Determinants of chatbot continuance intention in airlines: theory and evidence

2026 · Aashish Mehra, Justin Paul, et al. · Journal of Research in Interactive Marketing · 3

Digital upskilling in the gig economy: a study on Gen Z’s adoption of e-learning using UTUAT model

2026 · Sneha Rajput, Tarika Singh, et al. · Quality Education for All · 1

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Sustainable Store Atmospherics Cues as Drivers of Impulse Buying Tendencies: An Empirical Analysis on Fast Fashion Retail

2025 · Aashish Mehra, Sneha Rajput, et al. · Advances in logistics, operations, and management science book series · 1

Adaptability of technologies for at-home healthcare services to elderly patients: An AHP Analysis

2024 · Omdeep Gupta, Aashish Mehra, et al. · IEEE International Conference on Interdisciplinary Approaches in Technology and Management for Social Innovation (IATMSI) · 1

A Multi-Theoretical Approach of Unveiling the Factors Influencing Donation Intention on CRM-Embedded Social Gaming Apps: Unifying Self-Determination, Heuristics and Identity Theories

2026 · Suraj Shah, Priyanka Pathak, et al. · Journal of Nonprofit & Public Sector Marketing

The Influence of AI-driven Digital Service Channels on Consumer Satisfaction

2026 · Neelu Tiwari, Aashish Mehra, et al. · BENTHAM SCIENCE PUBLISHERS eBooks

Real-Time Customer Support Chatbots for Enhancing Service Efficiency Through Advanced Language Models

2024 · Uma Gulati, Padma Singhal, et al. · Global AI Summit - International Conference on Artificial Intelligence and Emerging Technology (AI Summit)

B2B Electronics Demand Forecast Model: PC Market Case

2024 · Bhuvanesh Kumar Sharma, Sunaina Kuknor, et al. · SPAST Reports.

B2B Electronics Demand Forecast Model: PC Market Case

2023 · Bhuvanesh Sharma, Sunaina Kuknor, et al. · Pamir Transboundary Conference for Sustainable Societies (PAMIR)

Google Ad-words Advertising: Model of the Effectiveness

2019 · Aashish Mehra · Journal of the Gujarat Research Society