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Mahama Braimah
Observed names:
Dr. Mahama Braimah,
Mohammed Mahama Braimah,
mahama Braimah
Observed institution:
University of Ghana
OpenAlex ID:
A5064260377
Relationship Marketing and Customer Loyalty: Evidence From the Ghanaian Luxury Hotel Industry
2013
·
Bedman Narteh
, George Cudjoe Agbemabiese
, et al.
·
Journal of Hospitality Marketing & Management
·
136
Corporate reputation and retail bank selection: the moderating role of brand image
2019
·
Bedman Narteh
, Mahama Braimah
·
International Journal of Retail & Distribution Management
·
69
Key drivers of automobile brand choice in sub‐Saharan Africa: the case of Ghana
2012
·
Bedman Narteh
, Raphael Odoom
, et al.
·
Journal of Product & Brand Management
·
40
Green brand awareness and customer purchase intention
2015
·
Mahama Braimah
·
Management Science Letters
·
32
PDF
An Exploratory Study of the Impact of Green Brand Awareness on ConsumerPurchase Decisions in Ghana
2011
·
Mahama Braimah
, Ernest Yaw Tweneboah‐Koduah
·
Journal of Marketing Development and Competitiveness
·
20
Internal marketing and employee commitment in the hospitality industry.
2016
·
Dr. Mahama Braimah
·
DOAJ (DOAJ: Directory of Open Access Journals)
·
14
Patient satisfaction with the quality of care in Ghana’s health-care institutions
2019
·
Aaron Asibi Abuosi
, Mahama Braimah
·
International Journal of Pharmaceutical and Healthcare Marketing
·
10
Behavioral Change Communications on Malaria Prevention in Ghana
2012
·
Ernest Yaw Tweneboah-Koduah
, Mahama Braimah
, et al.
·
Health Marketing Quarterly
·
10
Impact of Demographic Factors on Technological Orientations of BOP Entrepreneurs in Ghana
2014
·
George Acheampong
, Mahama Braimah
, et al.
·
International Journal of Innovation and Technology Management
·
9
Ethics, Neuromarketing and Marketing Research With Children
2018
·
Cynthia A. Bulley
, Mahama Braimah
, et al.
·
International Journal of Customer Relationship Marketing and Management
·
8
Understanding Entrepreneurship Behaviour among the Youth: A Behavioural Change Theory Perspective
2022
·
Ernest Yaw Tweneboah Koduah
, Mahama Braimah
, et al.
·
International Journal of Management and Enterprise Development
·
2
Service Quality In Small Hotels In Ghana: A Comprehensive Framework
2014
·
Mahama Braimah
·
2
Sustainability Practices of Mining Companies and Community Well-being: Is the Community Empowerment Initiative the Missing Link?
2025
·
Michael Nana Amoakoh
, mahama Braimah
·
SSRN Electronic Journal
Segmenting the children’s market
2017
·
Mahama Braimah
, Cynthia A. Bulley
, et al.
·
Routledge eBooks
Structured Abstract: Understanding Service Quality Dimensions in Small Hotels
2017
·
Mahama Braimah
·
Developments in marketing science: proceedings of the Academy of Marketing Science
Firm Level Communication and Customer Perception of Service Quality in The Hotel Industry In Ghana
2002
·
Mohammed Mahama Braimah
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Works count:
16
Citation count:
352
H-index:
9
I10-index:
8
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