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Ruppal Walia Sharma
Observed names:
RUPPAL W. SHARMA,
Ruppal W. Sharma
Institution:
S.P. Jain Institute of Management and Research
Observed institutions:
Indian Institute of Foreign Trade,
Georgia Southern University,
S.P. Jain Institute of Management and Research
ORCID:
0000-0003-4955-8825
Observed ORCID:
0000-0003-4955-8825
OpenAlex ID:
A5064332122
Brand Crisis-Sentiment Analysis of User-Generated Comments About @Maggi on Facebook
2018
·
Mridula S. Mishra
, Ruppal W. Sharma
·
Corporate Reputation Review
·
32
Meaning‐oriented consumption: A systematic review and research agenda
2023
·
Surabhi Jain
, Ranjan Banerjee
, et al.
·
International Journal of Consumer Studies
·
28
Developing a Model for Studying the Antecedents and Effects of Word of Mouth (WoM) and e-WoM Marketing Based on Literature Review
2017
·
Deepti Srivastava
, Ruppal Walia Sharma
·
Jindal Journal of Business Research
·
27
Marketing to children: a planning framework
2009
·
Ruppal Walia Sharma
, Pinaki Dasgupta
·
Young Consumers Insight and Ideas for Responsible Marketers
·
26
Measuring Customer Response to Word-of-mouth Messages on Social Media: Development of a Multi-item Scale
2017
·
Ruppal Walia Sharma
, Deepti Srivastava
·
Journal of Creative Communications
·
11
Communicating across age-groups: variance in consumer attitudes from tweenagers to adults
2015
·
Ruppal Walia Sharma
·
Young Consumers Insight and Ideas for Responsible Marketers
·
8
The Impact of Cognitive Age on Materialism, Status Consumption and Loyalty Proneness on the Indian Elderly
2017
·
RAJESH IYER
, JACQUELINE K. EASTMAN
, et al.
·
Marketing Management Journal
·
6
PDF
IndiGo Airlines Brand Crisis: Assault on Passenger Goes Viral
2020
·
Ruppal Walia Sharma
·
Asian Journal of Management Cases
·
3
MTR Foods—Redesigning Brand Identity and Brand Architecture
2022
·
Ruppal Walia Sharma
, Renuka Kamath
·
Asian Journal of Management Cases
·
2
Navigating through turbulence – CMO’s role in times of disruption
2026
·
Ruppal Walia Sharma
, Thomas Puliyel
, et al.
·
European Journal of Marketing
·
1
“Let It Go!”: What Brands Should Do To Promote Resale Behaviour
2026
·
Sukriti Sekhri Gupta
, Ruppal Walia Sharma
·
Management Practice Insights.
PDF
The Right Nudge: Making Upcycled Products Irresistible
2025
·
Ruppal Walia Sharma
·
Management Practice Insights.
PDF
The Impact of Cognitive Age on Materialism, Status Consumption, and Brand Loyalty for the Indian Elderly Consumer: An Exploratory Study
2015
·
Rajesh Iyer
, Jacqueline K. Eastman
, et al.
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Works count:
13
Citation count:
144
H-index:
6
I10-index:
5
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