Author

Charles Hancock

Observed names: C. Hancock, Hancock, Charles

Institution: University of Derby

Observed institutions: Loughborough University, University of Derby

ORCID: 0000-0002-1593-7168

Observed ORCID: 0000-0002-1593-7168

OpenAlex ID: A5064475481

Exploring the ZMET methodology in services marketing

2019 · Charles Hancock, Carley Foster · Journal of Services Marketing · 33

Post Browne Review: a reflective analysis of marketisation dilemmas of senior managers in English universities

2021 · Kuldeep Singh Banwait, Charles Hancock · Journal of Marketing for HIGHER EDUCATION · 8

Theorising intention to buy second-hand wedding dresses: a ZMET study

2025 · Lauren Josie Thomas, Charles Hancock, et al. · Journal of Marketing Management · 7

Digital Twinning Proof of Concept for Utility-scale Solar: Benefits, Issues, and Enablers

2022 · J. Starkey, C. Hancock, et al. · The international archives of the photogrammetry, remote sensing and spatial information sciences/International archives of the photogrammetry, remote sensing and spatial information sciences · 4

PDF

Doing Marketing Research: Alternative Methods for Market Sensing

2025 · Alison Lawson, Charles Hancock · Routledge eBooks · 1

Exploring Attitudes Towards New and Second-Hand Wedding Dresses

2026 · Thomas, Lauren Josie, Hancock, Charles, et al. · Mendeley Data

Why brides are still reluctant to choose secondhand wedding dresses

2026 · Lauren Thomas, Rosy Boardman, et al. · The Conversation

Market sensing and qualitative research

2025 · Charles Hancock, David Longbottom · Routledge eBooks

Sensory research using the Zaltman Metaphor Elicitation Technique (ZMET)

2025 · Charles Hancock, Lee Miller · Routledge eBooks

Real work opportunities in the curriculum: three different approaches

2023 · Charles Hancock, Tracy Powell, et al. · Edward Elgar Publishing eBooks

An empathetic approach: Using appreciative inquiry to gain balanced insights

2021 · Christian Veasey, Alison Lawson, et al. · University of Derby Online Research Archive. (University of Derby)

Using images and deep emotions in marketing strategy in higher education.

2016 · Charles Hancock · University of Derby Online Research Archive. (University of Derby)

Works count: 12

Citation count: 53

H-index: 4

I10-index: 1