Author

Vipin Vihari Ram Tripathi

Institutions: Galgotias University, School of Management Sciences, Varanasi

Observed institutions: Galgotias University, School of Management Sciences, Varanasi, Deen Dayal Upadhyaya Gorakhpur University

ORCID: 0009-0000-7160-2189

Observed ORCID: 0009-0000-7160-2189

OpenAlex ID: A5064561908

Marketing logistics and consumer behaviour: an empirical study on Indian e-shoppers

2024 · Vipin Vihari Ram Tripathi, Manish Kumar Srivastava, et al. · Cogent Business & Management · 25

Investigating the Influence and Function of Artificial Intelligence in Contemporary Marketing Management: Marketing in the AI Era

2024 · Swati Mahadev Patil, Avinash Manohar Kharat, et al. · International Conference on Advances in Computing, Communication and Applied Informatics (ACCAI) · 14

Evaluating the effect of financial literacy on saving behavior and financial well-being among employees of financial institutions

2026 · Bipin Chauhan, Santosh Kumar, et al. · Accounting Research Journal · 8

A Study on the Influence of Loyalty Programs on Impulsive Buying Behaviour

2023 · Vipin Vihari Ram Tripathi, Rukmani Jaiswal · COMMERCE RESEARCH REVIEW · 8

Leveraging Finfluencer Credibility for Enhanced Client Engagement and Investment Decisions: Insights from PLS-SEM

2025 · Vipin Vihari Ram Tripathi, Rukmani Jaiswal, et al. · International Journal of Global Business and Competitiveness · 5

Exploring the digital marketing strategies that drive business performance: a focus on technological capabilities as a mediator

2026 · Gaurav Kumar Bisen, Sana Ashraf, et al. · International Journal of Industrial and Systems Engineering · 3

Antecedents of impulsive buying behaviour of FMCG customers: a case study from India

2026 · Shivangi Gupta, Manish Kumar Srivastava, et al. · International Journal of Social Economics · 2

Analysing the influence of conscientiousness on job performance in India’s hotel industry: an empirical study

2025 · Meghna, Rukmani Jaiswal, et al. · Quality & Quantity · 2

Leveraging Digital Advertising to Enhance Online Marketing Strategies: A Research Perspective

2023 · Ajay Kumar Sharma, Navya Raparthi, et al. · International Journal of Membrane Science and Technology · 2

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Exploring the Role of Artificial Intelligence in Strengthening Operational Risk Resilience in the Insurance Sector

2026 · Gaurav Kumar Bisen, Vipin Vihari Ram Tripathi, et al. · Journal of Information & Knowledge Management · 1

Exploring E-Commerce Marketing Logistics for Customer Satisfaction: A Configurational Approach Using fsQCA

2025 · Vipin Vihari Ram Tripathi · Journal of Information Systems Engineering & Management · 1

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Health welfare system in modern India revitalizing Indian Healthcare-Its potential and challenges

2019 · Vipin Vihari Ram Tripathi, Ajatshatru Tripathi, et al. · ZENITH International Journal of Multidisciplinary Research · 1

Confluence of tradition and technology in religious event: analysing pilgrims' post-adoption satisfaction of digital services in Maha Kumbh festival using PLS-SEM

2026 · Srijan Jaiswal, Saurabh Mishra, et al. · International Journal of Event and Festival Management

Impact of finfluencer credibility on follower engagement and investment behaviour: a three-fold approach using PLS-SEM, ANN and fsQCA

2026 · Vipin Vihari Ram Tripathi, Rukmani Jaiswal, et al. · Quality & Quantity

Augmented reality and virtual reality in product customisation: effects on consumer decision-making and satisfaction levels

2026 · Vipin Vihari Ram Tripathi, Ankita Kumari, et al. · International Journal of Industrial and Systems Engineering

Fostering the Human Resource Management Role in the Sharing Economy

2025 · Abhishek Anand, Pankaj Singh, et al. · IGI Global eBooks

Customer Service in the Age of Q-Commerce: Leveraging AI, Machine Learning, and Data Analytics to Deliver Personalized and Efficient Service Experiences

2025 · Vipin Vihari Ram Tripathi, Gaurav Kumar Bisen, et al. · International Conference on Information Systems and Computer Networks (ISCON)

Exploring the Digital Marketing Strategies that Drive Business Performance: A Focus on Technological Capabilities as a Mediator

2024 · Priya Yadav, Vipin Vihari Ram Tripathi, et al. · International Journal of Industrial and Systems Engineering

Augmented Reality and Virtual Reality in Product Customisation: Effects on Consumer Decision-making and Satisfaction Levels

2024 · Pavnesh Kumar, Gaurav Kumar Bisen, et al. · International Journal of Industrial and Systems Engineering

Works count: 19

Citation count: 72

H-index: 5

I10-index: 2