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Adamu Abbas Adamu

Observed name: Adamu, Adamu Abbas
Observed institutions: Curtin University Sarawak, Multimedia University, Curtin University, University of Cyberjaya, Taylor's University, Universiti Utara Malaysia
ORCID: 0000-0003-3918-9739
Observed ORCID: 0000-0003-3918-9739
OpenAlex ID: A5064566303
Facing the unknown: pandemic and higher education in Malaysia
2020 · Joseph Kee-Ming Sia, Adamu Abbas Adamu · Asian Education and Development Studies · 143
Managing Digital Marketing Communication of Coffee Shop Using Instagram
2020 · Dewi K Soedarsono, Bahtiar Mohamad, et al. · International Journal of Interactive Mobile Technologies (iJIM) · 113
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Green purchasing behaviour of international tourists in Malaysia using green marketing tools: theory of planned behaviour perspective
2022 · Ataul Karim Patwary, Muharis Mohamed, et al. · Nankai Business Review International · 100
A reliable and valid measurement scale for assessing internal crisis communication
2019 · Adamu Abbas Adamu, Bahtiar Mohamad · Journal of Communication Management · 48
Heritage storytelling in destination marketing: cases from Malaysian states
2023 · Andreas H. Zins, Adamu Abbas Adamu · Journal of Heritage Tourism · 45
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The determinants of festival participants' event loyalty: a focus on millennial participants
2022 · Jie Min Ho, Fidella Tiew, et al. · International Journal of Event and Festival Management · 36
Transitioning from online teaching to blended teaching in the post-pandemic era: What has COVID-19 taught us?
2023 · Joseph Kee-Ming Sia, Wei Lee Chin, et al. · Cogent Education · 34
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Developing a Strategic Model of Internal Crisis Communication: Empirical Evidence from Nigeria
2019 · Adamu Abbas Adamu, Bahtiar Mohamad · International Journal of Strategic Communication · 34
The interactive effect of mindfulness and internal listening on internal crisis management and its outcomes: the moderating role of emotional exhaustion
2022 · Adamu Abbas Adamu, Syed Hassan Raza, et al. · Corporate Communications An International Journal · 31
Structural Model for the Antecedents and Consequences of Internal Crisis Communication (ICC) in Malaysia Oil and Gas High Risk Industry
2022 · Bahtiar Mohamad, Adamu Abbas Adamu, et al. · SAGE Open · 28
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Examining the key factors of implementing digital storytelling to increase travel intentions to cultural heritage destinations
2025 · Chee Heng Chang, Chai Lee Goi, et al. · Consumer Behavior in Tourism and Hospitality · 26
Towards measuring internal crisis communication
2018 · Adamu Abbas Adamu, Bahtiar Bin Mohamad, et al. · Journal of Asian Pacific Communication · 25
Antecedents of Internal Crisis Communication and Its Consequences on Employee Performance
2016 · Adamu, Adamu Abbas, Mohamad, Bahtiar, et al. · International Review of Management and Marketing · 25
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Organizational resilience: unveiling the role of strategic internal crisis management on employee sensemaking and sensegiving
2023 · Adamu Abbas Adamu, Syed Hassan Raza, et al. · International Journal of Productivity and Performance Management · 24
The Influences of Political Values Manifested in Advertisements on Political Participation: Moderating Roles of Self-transcendence and Conservation
2020 · Syed Hassan Raza, Adamu Abbas Adamu, et al. · Journal of Creative Communications · 13
Unpacking the behavioural outcomes of internal crisis communication: Underlining nexus of employee task performance, crisis responsibility and work well‐being to improve organizational reputation
2024 · Adamu Abbas Adamu, Syed Hassan Raza, et al. · Journal of Contingencies and Crisis Management · 10
An exploratory investigation on internal crisis communication across private and public sector employees in Indonesia
2025 · Bahtiar Mohamad, Adamu Abbas Adamu, et al. · Risk Analysis · 7
Internal crisis communication (ICC) framework in high risk industry: A qualitative study from key informants’ perspectives
2023 · Bahtiar Mohamad, Adamu Abbas Adamu, et al. · Cogent Business & Management · 7
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Integrated Marketing Communication Practices as the Predictors on University Reputation of Malaysian Private Higher Education Institutions
2025 · Tak Jie Chan, Nurul Aini Mahadi, et al. · Studies in Media and Communication · 6
The Impact of New Media Literacy and Supply Chain Knowledge Management on Community Economy in Indonesia
2020 · ‪Kinkin Yuliaty Subarsa Putri, Adamu Abbas Adamu, et al. · 6
Antecedents of Internal Crisis Communication: A Conceptual Framework
2016 · Adamu Abbas Adamu · The European Proceedings of Social & Behavioural Sciences · 6
The Antecedents of Facebook Brand Page Engagement in Public Relations
2023 · Ahmed Fahim Morshed, Goi Chai lee, et al. · MATEC Web of Conferences · 3
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Building a Sustainable and Human-Centered Future: Industry 5.0 in Malaysia
2026 · H. M. Mahfuzur Rahman, Chinnasamy Agamudai Nambi Malarvizhi, et al. · Advanced Industrial and Business Management · 2
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Managerial roles in internal crisis communication across high-risk industries: toward a comparative framework and measurement tool
2025 · Bahtiar Mohamad, Aida Suhana Abdul Hamid, et al. · Corporate Communications An International Journal · 2
Effectiveness and learning outcomes of hybrid learning in Malaysian undergraduate courses
2025 · Adamu Abbas Adamu, Malini Sathappan, et al. · Asian Education and Development Studies · 2
Works count: 36
Citation count: 781
H-index: 14
I10-index: 16
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