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Author

Prema Ponnudurai

Institution: Taylor's University
Observed institution: Taylor's University
ORCID: 0009-0008-6769-5747
Observed ORCID: 0009-0008-6769-5747
OpenAlex ID: A5064687217
Facebook: A Shift from Social to Academia
2014 · Prema Ponnudurai, Tarosh Thomas Jacob · Procedia - Social and Behavioral Sciences · 14
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The Effect Of Online Reading On Argumentative Essay Writing Quality
2011 · Antoon De Rycker, Prema Ponnudurai · GEMA Online Journal of Language Studies · 12
Future Ready Universities: Embracing the 4th Industrial Revolution
2019 · Prema Ponnudurai, Logendra Stanley Ponniah · Advances in educational technologies and instructional design book series · 4
Social and psychological factors in AI chatbot trust-building
2026 · Irfan Hameed, Midhat Nadeem, et al. · International Journal of Retail & Distribution Management · 3
Dilemmas and Opportunities for Chinese Broadcasters and Presenters in the Era of Media Convergence
2025 · Yuchan Zhang, Kim Hua Tan, et al. · Journal of Posthumanism · 2
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Media engagement and gratification patterns in long and short video use among Chinese college students
2026 · Tong Jin, Kim Hua Tan, et al. · Journal of Asian Scientific Research · 1
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Augmented reality and impulse buying in mobile apps: a repeated indicator structural equation modeling approach
2026 · Zeeshan Hyder Memon, Irfan Hameed, et al. · Journal of Islamic marketing
First-Year Experience (FYE) Curriculum Review for Academic, Social, and Emotional Connect
2017 · Prema Ponnudurai, Rajalakshmi Ganesan · Springer eBooks
Employability and Motivating Factors Amongst Malaysian Graduates
2017 · Prema Ponnudurai, Eshodha A. Andrew · International Educational Scientific Research Journal
The impact of learning environment on argumentative content and vocabulary usage / Prema Ponnudurai
2011 · Prema Ponnudurai · University of Malaya Students Repository
Works count: 11
Citation count: 36
H-index: 3
I10-index: 2
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