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Kai Sparke
Observed names:
K. Sparke,
Sparke Kai,
Sparke, K.,
Sparke, Kai
Institution:
Hochschule Geisenheim University
Observed institutions:
Weihenstephan-Triesdorf University of Applied Sciences,
Hochschule Geisenheim University,
RheinMain University of Applied Sciences
ORCID:
0000-0003-4783-3918
Observed ORCID:
0000-0003-4783-3918
OpenAlex ID:
A5064785393
Panic buying in times of coronavirus (COVID-19): Extending the theory of planned behavior to understand the stockpiling of nonperishable food in Germany
2021
·
Mira Lehberger
, Anne-Katrin Kleih
, et al.
·
Appetite
·
134
PDF
Self-reported well-being and the importance of green spaces – A comparison of garden owners and non-garden owners in times of COVID-19
2021
·
Mira Lehberger
, Anne-Katrin Kleih
, et al.
·
Landscape and Urban Planning
·
108
PDF
Cross-European and Functional Food-Related Consumer Segmentation for New Product Development
2009
·
Kai Sparke
, Klaus Menrad
·
Journal of Food Products Marketing
·
43
Marketing attitudes towards the functional food and implications for market segmentation
2007
·
E. Horská
, K. Sparke
·
Agricultural Economics (Zemědělská ekonomika)
·
38
PDF
Visual marketing: The importance and consumer recognition of fruit brands in supermarket fruit displays
2021
·
Anne-Katrin Kleih
, Kai Sparke
·
Food Quality and Preference
·
34
The impact of digitalization and automation on horticultural employees – A systematic literature review and field study
2022
·
Schröder Sam
, Lehberger Mira
, et al.
·
Journal of Rural Studies
·
27
Food consumption style determines food product innovations' acceptance
2011
·
Kai Sparke
, Klaus Menrad
·
Journal of Consumer Marketing
·
19
Preference for branded fresh produce and consumers' need for uniqueness: A mixed-methods investigation of consumer choice and thought process
2022
·
Anne-Katrin Kleih
, Mira Lehberger
, et al.
·
Appetite
·
18
Using Photographs in Mixed Methods Research: An Illustration Integrating Quantitative and Qualitative Analyses from Consumer Research
2021
·
Anne-Katrin Kleih
, Mira Lehberger
, et al.
·
Journal of Mixed Methods Research
·
15
Evaluation of Existing Research Concerning Sustainability in the Value Chain of Ornamental Plants
2017
·
Gabriela Bermejo Dominguez
, Heiko Mibus-Schoppe
, et al.
·
European Journal of Sustainable Development
·
14
The potential of salient branding of fresh fruit on the supermarket shelf for consumer brand recall
2021
·
Anne-Katrin Kleih
, Mira Lehberger
, et al.
·
Food Quality and Preference
·
11
How important are home gardens and spending time outside for well-being during the COVID-19 pandemic? Comparing and combining data from 2020 to 2021
2023
·
Mira Lehberger
, Kai Sparke
·
Journal of Environmental Psychology
·
9
“Bio‐based Plastic? Hm, I've Never Seen It!”—A mixed‐methods investigation into consumer preferences for different packaging material of fresh apples and tomatoes
2024
·
Mira Lehberger
, Anne‐Katrin Kleih
, et al.
·
Agribusiness
·
8
Threat or opportunity? - Managers’ and employees’ perception of automation and digitalization in the horticultural sector
2024
·
Sam Schroeder
, Mira Lehberger
, et al.
·
Procedia Computer Science
·
8
Effects of framing and knowledge on purchase intention of climate-friendly products—an experimental study on peat-free vs. peat-based potting soil
2025
·
Mira Lehberger
, Anne-Katrin Kleih
, et al.
·
Agricultural and Food Economics
·
4
PDF
Brand, color, price or peat – what drives consumer decision preferences for potting soil? A mixed-methods approach among German gardeners
2025
·
Benedikt Rilling
, Holger Braun
, et al.
·
Scientia Horticulturae
·
3
Happier in a home with plants? A study on the relationship between human wellbeing and ornamental plants in private households
2019
·
G. Bermejo
, K. Sparke
·
Acta Horticulturae
·
3
Job Commitment of Prospective Skilled Workers and Executives in German Horticulture
2015
·
S. Reiche
, K. Sparke
·
Acta Horticulturae
·
2
The Influence of Eating Habit on Preferences towards Innovative Food Products
2006
·
K. Sparke
, K. Menrad
·
IUFoST World Congress of Food Science and Technology
·
2
PDF
What does “sustainability” mean for home gardens? Exploring the perspective of garden owners
2025
·
M. Lehberger
, D. Weinrich
, et al.
·
Acta Horticulturae
·
1
Growing horticultural food during the pandemic – who does it and how many are there?
2022
·
M. Lehberger
, K. Sparke
·
Acta Horticulturae
·
1
The Influence of Eating Habits on Preferences Towards Innovative Food Products
2009
·
Kai Sparke
, Klaus Menrad
·
Elsevier eBooks
·
1
Dimensionen der Verbraucherresonanz bei der Neuproduktbeurteilung von Lebensmitteln
2008
·
Sparke, K.
, Menrad, K.
·
RePEc: Research Papers in Economics
·
1
Lebensmittelkonsumstil Als Segmentierungsansatz Fur Verbraucherpraferenzen Gegenuber Innovativen Lebensmittelprodukten
2006
·
Klaus Menrad
, Kai Sparke
·
1
Topfkräuter nachhaltig verpacken - verbrauchergeleitete Entwicklung und Erprobung neuer Lösungen
2026
·
Bücher, Christine
, Kleih, Anne-Katrin
, et al.
·
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Works count:
51
Citation count:
506
H-index:
11
I10-index:
11
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