Author

John M. McGrath

Observed names: J. McGrath, John J. McGrath, John M. Mcgrath, John McGrath

Observed institutions: Lahey Hospital and Medical Center, Pennsylvania State University, Johns Hopkins University, The University of Queensland, University of Pittsburgh, Aarhus University, Park Centre for Mental Health, Queensland Centre for Mental Health Research, University of Pittsburgh at Johnstown

ORCID: 0000-0001-9798-7902

Observed ORCID: 0000-0001-9798-7902

OpenAlex ID: A5064938019

A Pilot Study Testing Aspects of the Integrated Marketing Communications Concept

2005 · John M. Mcgrath · Journal of Marketing Communications · 79

The Impact of Arousing Programming and Product Involvement on Advertising Effectiveness

2004 · John M. McGrath, Chad Mahood · Journal of Current Issues & Research in Advertising · 26

Perceived helpfulness of treatment for social anxiety disorder: findings from the WHO World Mental Health Surveys

2022 · Ronny Bruffaerts, Meredith G. Harris, et al. · Social Psychiatry and Psychiatric Epidemiology · 24

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Attitudes About Marketing in Higher Education: An Exploratory Study

2002 · John M. McGrath · Journal of Marketing for HIGHER EDUCATION · 22

Using Means-End Analysis to Test Integrated Marketing Communications Effects

2010 · John M. McGrath · Journal of Promotion Management · 16

Heritage tourism’s economic contribution

2016 · John M. McGrath, David Primm, et al. · Tourism Economics · 15

Prisoner of War: Six Years in Hanoi

1975 · John M. McGrath · Medical Entomology and Zoology · 8

Tourist motivations for visiting heritage attractions: new insights from a large US study

2017 · John M. McGrath, David Primm, et al. · International Journal of Leisure and Tourism Marketing · 6

A Research Approach for Tracking Local Economic Conditions in Small-Town America

2003 · John M. McGrath, Ronald Vickroy · Economic Development Quarterly · 6

The mobility of low income households in the Greater Belfast area

2007 · John M. McGrath, JP Hine, et al. · 5

Tourist motivations for visiting heritage attractions: new insights from a large US study

2017 · William Lafe, David Primm, et al. · International Journal of Leisure and Tourism Marketing · 4

Durable response in platinum refractory small cell carcinoma of the ovary hypercalcemic type treated with combination pembrolizumab, oral cyclophosphamide, and bevacizumab

2024 · Michael Kee-Ming Shu, Elena Moses, et al. · International Journal of Gynecological Cancer · 1

Marketing Communications Media Used by Heritage Tourists: New Insights from a Pennsylvania Study

2017 · John M. McGrath, David Primm, et al. · Journal of Marketing Development and Competitiveness · 1

Dermatoglyphic a-b ridge count and risk for schizophrenia

1996 · L. Fañanás, J. Van Os, et al. · Schizophrenia Research · 1

Measuring Resident Quality of Life in Appalachian Mountain Towns: A Case Study and Proposed Methodology

2023 · John M. McGrath, Skip Glenn · Journal of Appalachian Studies

An affordable, sustainable tourist QoL model: the case study of Appalachian mountain towns

2020 · John M. McGrath · Journal of Hospitality and Tourism Insights

Independent Genetic Evidence Links Striatal-enriched Protein Tyrosine Phosphatase (step) to Human Attention and Schizophrenia-related Traits

2019 · Dimitrios Avramopoulos, Alexandros Chatzimanolis, et al. · European Neuropsychopharmacology

Using Marketing Research and Positioning Techniques to Create IMC Campaigns for Private, Charter, or Public Magnet Schools

2014 · John M. McGrath · DigitalCommons - Kennesaw State University (Kennesaw State University)

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Medical Support to Failed States: Start with the Prisons

2011 · John M. McGrath

Gastroenterology

1956 · Sara M. Jordan, Everett D. Kiefer, et al. · New England Journal of Medicine

Gastroenterology

1956 · Sara M. Jordan, Everett D. Kiefer, et al. · New England Journal of Medicine

Gastro-Intestinal Trichinosis as a Surgical Problem

1946 · William C. Beck, John M. McGrath · Guthrie Journal

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Works count: 22

Citation count: 214

H-index: 7

I10-index: 6