Get started
Author

My-Trinh Bui

Observed names: Bui My-Trinh, My-Trinh BUI, My‐Trinh Bui
Observed institutions: FPT University, Vietnam National University, Hanoi, VNU International School, Swinburne University of Technology, National Chengchi University, National Cheng Kung University
ORCID: 0000-0001-9125-5655
Observed ORCID: 0000-0001-9125-5655
OpenAlex ID: A5065082806
Digital capability and creative capability to boost firm performance and formulate differentiated CSR-based strategy
2023 · My-Trinh Bui, Huong-Linh Le · Heliyon · 54
The Importance of Attribution: Connecting Online Travel Communities with Online Travel Agents
2014 · My-Trinh Bui, Don Jyh-Fu Jeng, et al. · Cornell Hospitality Quarterly · 22
Accelerating Digital Supply Chain Management Practices, Customer Development, and Firm Performance: Organizational Culture Matters
2024 · My-Trinh Bui, Don Jyh-Fu Jeng, et al. · Contemporary Economics · 14
PDF
Capture coproduction behavior in networking alumni communities: Progress from platform belongingness, knowledge sharing, and citizenship behavior
2021 · My-Trinh Bui, Don Jyh-Fu Jeng · Journal of Enterprising Communities People and Places in the Global Economy · 12
Information Source and Destination Choice: Mediation of Perception of Covid-19 Pandemic Impacts and Perception of Destination
2022 · Thi Mai Le, My-Trinh Bui · Verslas teorija ir praktika · 9
PDF
The internal and external effect of environmental complexity on business responses: a PLS-SEM and artificial neural network approach
2023 · My-Trinh Bui, Thi-Thanh-Huyen Tran · Journal of Hospitality and Tourism Insights · 7
The Role of Perceived Risk and Trust Propensity in The Relationship Between Negative Perceptions of Applying Big Data Analytics and Consumers’ Responses
2020 · Thi Mai Le, Shu-yi Liaw, et al. · WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS · 7
PDF
AR-based experience at historic destinations is beautiful: The combined role of experiential engagement and autonomy
2025 · My-Trinh Bui, Trung-Hien Nguyen, et al. · Computers in Human Behavior Reports · 5
The Impact Of Influencers On The Continuance Buying Decisions On Beauty E-Commerce Platforms
2025 · My-Trinh Bui, Thuy-Ha Ngo, et al. · Advances in economics, business and management research/Advances in Economics, Business and Management Research · 3
PDF
How Individual Experiential Fit Drives Mobile Platform Cocreation-supportive Behaviours in a Digital Business Ecosystem
2021 · My-Trinh Bui, Don Jyh-Fu Jeng, et al. · WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS · 3
PDF
Factors influence students' attitudes toward AI-based innovative solutions
2022 · Anh-Binh Le, My-Trinh Bui, et al. · Annals of Computer Science and Information Systems · 2
PDF
Loyalty to Digital Celebrity: Roles of Emotional Engagement, Cosmopolitanism, and Self Esteem
2021 · My-Trinh BUI, Huong-Linh LE · Advances in economics, business and management research/Advances in Economics, Business and Management Research · 2
Factors driving corporate social responsibility-based differentiation strategy in an emerging country
2026 · My-Trinh Bui, Thi-Thanh-Huyen Tran · SAGE Open · 1
Honoring the Value of Biocultural Heritage Stores: The Combined Role of Authenticity, Tradition, and Ethnocentrism
2026 · My‐Trinh Bui, Thi‐Thanh‐Huyen Tran, et al. · Journal of Consumer Behaviour · 1
The Role Of Eco-Innovation Commitment, Cooperative Culture, And Green Technology Adoption In Enhancing Eco-Innovation Of Vietnamese Smes
2025 · Thi-Thanh-Huyen Tran, My-Trinh Bui · Advances in economics, business and management research/Advances in Economics, Business and Management Research · 1
PDF
Gratification vs. gravity: A dual-factor model of socio-psychological and structural drivers in Vietnam’s green mobility transition
2026 · Bui My-Trinh, Le Huong, et al. · Environmental Challenges
PDF
Decoding the Desires of a New Generation: Crafting Creative Tourism Experiences for Gen Z in Hanoi
2026 · My-Trinh Bui, Dang Thi Trang, et al. · Advances in economics, business and management research/Advances in Economics, Business and Management Research
PDF
Unveiling the Mechanisms behind Consumer Loyalty to Domestic Products: The Role of “Vietnamese People Prioritize Using Vietnamese Products” Campaign
2026 · Quyen-Anh Pham, Yen-Nhi Nguyen, et al. · Advances in economics, business and management research/Advances in Economics, Business and Management Research
PDF
Exploring the impact of climate change anxiety and social media information overload on unusual purchase behavior
2025 · My-Trinh Bui, T.H. Hanh Nguyen, et al. · Sustainable Futures
5 Coping with Pandemic Shock to Enhance Individual’s Performance During Crisis: A Cross-National Study
2025 · My-Trinh Bui, Don Jyh-Fu Jeng Jeng, et al. · Contemporary Economics
PDF
Capturing Innovative Business Response in Times of Pandemic
2023 · My-Trinh Bui, Hong-Minh Phi · International Journal of Innovation and Technology Management
How Patterns of Lifestyle via Immersive AR-Based Practices Engender Buying Behavior: The Role of Attitude towards the Brand
2023 · My-Trinh Bui, Huong Le, et al. · Advances in economics, business and management research/Advances in Economics, Business and Management Research
PDF
Enhancing Students’ Interaction with AI Teaching Assistants: Roles of Novelty and Innovativeness
2022 · My-Trinh Bui · Academy of Management Proceedings
Managing Firm Performance Through Covid-19: Roles of Organizational Culture and Digital Supply Chain Management Practices, Customer Development
2021 · My-Trinh Bui, Jyh-Fu Jeng Don, et al. · Global Fashion Management Conference
Works count: 24
Citation count: 143
H-index: 7
I10-index: 4
Year
Topic
Type