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Plavini Punyatoya
Institution:
University of Nebraska–Lincoln
Observed institutions:
University of Nebraska–Lincoln,
International Management Institute,
Indian Institute of Management Indore,
XIM University,
International Management Institute, Bhubaneswar
OpenAlex ID:
A5065109146
Effects of cognitive and affective trust on online customer behavior
2018
·
Plavini Punyatoya
·
Marketing Intelligence & Planning
·
212
Linking Environmental Awareness and Perceived Brand Eco-friendliness to Brand Trust and Purchase Intention
2014
·
Plavini Punyatoya
·
Global Business Review
·
97
Investigating the influence of TQM, service quality and market orientation on customer satisfaction and loyalty in the Indian banking sector
2017
·
Durgesh Pattanayak
, Maddulety Koilakuntla
, et al.
·
International Journal of Quality & Reliability Management
·
91
Effect of perceived brand environment-friendliness on Indian consumer attitude and purchase intention
2015
·
Plavini Punyatoya
·
Marketing Intelligence & Planning
·
68
Effect of supply chain technology internalization and e-procurement on supply chain performance
2019
·
Durgesh Pattanayak
, Plavini Punyatoya
·
Business Process Management Journal
·
43
Consumer Evaluation of Brand Extension for Global and Local Brands: The Moderating Role of Product Similarity
2013
·
Plavini Punyatoya
·
Journal of International Consumer Marketing
·
24
Role of brand globalness in consumer evaluation of new product branding strategy
2013
·
Plavini Punyatoya
, Ashish Sadh
, et al.
·
Journal of Brand Management
·
16
Evaluation of branding strategies for global versus local brand: the role of concept consistency
2013
·
Plavini Punyatoya
·
International Journal of Business Excellence
·
13
How Brand Personality affects Products with different Involvement Levels
2011
·
Plavini Punyatoya
·
European Journal of Business and Management
·
13
Impact of total quality management on customer satisfaction in Indian banking sector
2015
·
Durgesh Pattanayak
, Plavini Punyatoya
·
International Journal of Productivity and Quality Management
·
11
Factors driving consumer loyalty intention towards e-tailers: an integrated model
2018
·
Plavini Punyatoya
, Anurag Satpathy
, et al.
·
International Journal of Business Information Systems
·
6
Factors affecting trust towards online retailers in India: an empirical study
2018
·
Plavini Punyatoya
·
International Journal of Business Innovation and Research
·
6
Influence of Online Brand Community Management Capability on Firm Performance: An Abstract
2023
·
Plavini Punyatoya
, Amit Saini
·
Developments in marketing science: proceedings of the Academy of Marketing Science
·
3
Effect of perceived brand foreignness on branding strategy evaluation for high and low involvement products
2012
·
Plavini Punyatoya
·
International Journal of Business and Emerging Markets
·
1
Factors Affecting Consumer Adoption of Sustainability Innovations
2018
·
Plavini Punyatoya
·
한국유통과학회 학술대회 논문집
Profiling Indian Consumers Based on Acceptance of Mobile Marketing
2011
·
Plavini Punyatoya
·
International Journal of Research in Commerce and Management
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Works count:
16
Citation count:
604
H-index:
10
I10-index:
10
Year
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