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Salma CHOUFARI

Observed names: CHOUFARI, Salma, Choufari, Salma, Salma Choufari
ORCID: 0000-0002-2294-7612
Observed ORCID: 0000-0002-2294-7612
OpenAlex ID: A5065114265
Using Artificial Intelligence to Improve Customer Engagement: User Experience With Chatbot Technology
2025 · Aicha Zemmouri, Salma Choufari · Journal of Marketing and Consumer Behaviour in Emerging Markets · 5
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When crises become routine: crisis normalization and declining consumer sensitivity in digital environments
2026 · Salma Choufari, Aicha Zemmouri · Business and management
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La crise et la fixation des prix : Proposition d'un modèle conceptuel de fixation des prix en période de crise
2023 · CHOUFARI, Salma, SBITI, Morad · Revue Internationale des Sciences de Gestion
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Works count: 5
Citation count: 10
H-index: 2
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