Author

Kate Daellenbach

Observed names: Daellenbach, Kate, Kate Dallenbach

Observed institution: Victoria University of Wellington

ORCID: 0000-0001-5825-1118

Observed ORCID: 0000-0001-5825-1118

OpenAlex ID: A5065649069

Just How Prepared Are You? An Application of Marketing Segmentation and Theory of Planned Behavior for Disaster Preparation

2018 · Kate Daellenbach, Joy Parkinson, et al. · Journal of Nonprofit & Public Sector Marketing · 60

Understanding sponsorship and sponsorship relationships—multiple frames and multiple perspectives

2006 · Kate Daellenbach, John Davies, et al. · International Journal of Nonprofit and Voluntary Sector Marketing · 52

Helping those who help us: co-branded and co-created Twitter promotion in CSR partnerships

2017 · Suzan Burton, Alena Soboleva, et al. · Journal of Brand Management · 29

On Carrot Cake and Marketing Education: A Perspective on Balancing Skills for Employability

2018 · Kate Daellenbach · Australasian Marketing Journal (AMJ) · 26

Examining the Influence of the Individual in Arts Sponsorship Decisions

2013 · Kate Daellenbach, Peter Thirkell, et al. · Journal of Nonprofit & Public Sector Marketing · 19

Understanding the decision‐making processes for arts sponsorship

2012 · Kate Daellenbach · International Journal of Nonprofit and Voluntary Sector Marketing · 19

Theorising change and stability in service ecosystems: a morphogenetic approach

2017 · Hamish Simmonds, Aaron Gazley, et al. · Service Industries Journal · 18

A useful shift in our perspective: integrating social movement framing into social marketing

2017 · Kate Daellenbach, Joy Parkinson · Journal of Social Marketing · 16

Community resilience and the multiple levels of social change

2016 · Kate Daellenbach, Ciahn Dalgliesh-Waugh, et al. · Journal of Social Marketing · 11

The ties that bind? Online musicians and their fans

2015 · Kate Daellenbach, Rachael Kusel, et al. · Asia Pacific Journal of Marketing and Logistics · 11

Value in a multiple perspective view of sports sponsorship

2008 · John Davies, Kate Daellenbach, et al. · International Journal of Sport Management and Marketing · 9

Tweets for tots: using Twitter to promote a charity and its supporters

2017 · Alena Soboleva, Suzan Burton, et al. · Journal of Consumer Marketing · 8

“Behind Closed Doors”: opportunity identification through observational research

2010 · Cynthia M. Webster, Richard Seymour, et al. · Qualitative Market Research An International Journal · 5

A sensemaking perspective on arts sponsorship decisions

2016 · Kate Daellenbach, Lena Zander, et al. · Arts and the Market · 4

Exploring responsible global leadership in corporate–community transactions

2020 · Kate Daellenbach, Richard G. Seymour, et al. · Edward Elgar Publishing eBooks · 3

Sport sponsorship, brand association and regulation: tobacco firms using classical conditioning theory to skirt regulation

2015 · Jessica Vredenburg, Harrie Vredenburg, et al. · International Journal of Public Law and Policy · 2

Lessons learnt: A case study of a social marketing project

2006 · Janet Carruthers, Kate Daellenbach · UWE Research Repository (UWE Bristol) · 1

Corporate Decision-Making for Arts Sponsorship

2011 · Kate Daellenbach · Figshare

Corporate Decision-Making for Arts Sponsorship

2011 · Daellenbach, Kate

PDF

Corporate Decision-Making for Arts Sponsorship

2011 · Daellenbach, Kate

Tackling discrimination: A social marketing case study

2010 · Kate Daellenbach, Janet Carruthers · UWE Research Repository (UWE Bristol)

Behind Closed Doors: Opportunity Identification Through Observational Research (9:00, Re-Run)

2009 · Cynthia Webster, Richard Seymour, et al. · ACR North American Advances

Works count: 22

Citation count: 293

H-index: 10

I10-index: 10