Get started
Author

Miao Huang

Observed names: Huang Miao, Huang, Miao
ORCID: 0000-0003-1762-2239
Observed ORCID: 0000-0003-1762-2239
OpenAlex ID: A5065717442
The moderating effect of environmental gamification on the relationship between social media marketing and consumer-brand engagement: A case study of Ant Forest Gen Z users
2024 · Miao Huang, Mohamad Saifudin Mohamad Saleh, et al. · Heliyon · 54
The Moderating Effect of Green Advertising on the Relationship between Gamification and Sustainable Consumption Behavior: A Case Study of the Ant Forest Social Media App
2023 · Miao Huang, Mohamad Saifudin Mohamad Saleh, et al. · Sustainability · 39
PDF
The influence of sustainability knowledge and attitude on sustainable intention and behaviour of Malaysian and Indonesian undergraduate students
2022 · Mohamad Saifudin Mohamad Saleh, Ali Mehellou, et al. · Research in Comparative and International Education · 36
Gamification as a Learning Tool for Pro-Environmental Behavior: A Systematic Review
2022 · Huang Miao, Mohamad Saifudin Mohamad Saleh, et al. · Malaysian Journal of Social Sciences and Humanities (MJSSH) · 20
PDF
Green Marketing and Greenwashing Effects on Consumer Purchase of Electric Cars: The Moderating Role of Environmental Knowledge
2025 · Sisi Li, Mohamad Saifudin Mohamad Saleh, et al. · International Journal of Customer Relationship Marketing and Management · 19
PDF
Social media impact on sustainable intention and behaviour: a comparative study between university students in Malaysia and Indonesia
2024 · Mohamad Saifudin Mohamad Saleh, Ali Mehellou, et al. · Journal of Applied Research in Higher Education · 10
Sustainable behavior among millennials in Malaysia and China: The moderating role of social media usage
2024 · Mohamad Saifudin Mohamad Saleh, Miao Huang, et al. · Online Journal of Communication and Media Technologies · 7
PDF
Environmental Communication
2024 · Huang Miao, Mohamad Saifudin Mohamad Saleh, et al. · Routledge eBooks · 5
Effectiveness of Henan flood communication among opinion leaders on Douyin
2025 · Gan Liu, Mohamad Saifudin Mohamad Saleh, et al. · Environmental Research Communications · 3
Unveiling the Mediating Role of Environmental Awareness: A Study on Gamified Rewards
2025 · Miao Huang, Mohamad Saifudin Mohamad Saleh, et al. · Journal of Mobile Multimedia · 2
PDF
Climate change information sharing behavior on social media among young users in Guangzhou, China
2025 · Yang Jiao, Mohamad Saifudin Mohamad Saleh, et al. · Online Journal of Communication and Media Technologies · 2
PDF
A cell-based exploration of environmental and health impacts of food waste digestate for its sustainable reutilization
2024 · Xiujiao Pan, Qingmeng Liu, et al. · Journal of Environmental Management · 1
Conclusion
2024 · Mohamad Saifudin Mohamad Saleh, Shaidatul Akma Adi Kasuma, et al. · Routledge eBooks
Introduction
2024 · Mohamad Saifudin Mohamad Saleh, Shaidatul Akma Adi Kasuma, et al. · Routledge eBooks
Multi-Stakeholder Contribution in Asian Environmental Communication
2024 · Mohamad Saifudin Mohamad Saleh, Shaidatul Akma Adi Kasuma, et al. · Routledge eBooks
The Mediating Effect of Perceived Persuasiveness on the Relationship Between Gamified Reward in Ant Forest and User’s Sustainable Behaviour in China
2024 · Miao Huang, Mohamad Saifudin Mohamad Saleh, et al. · World sustainability series
The Role of Gamification in a Post-Pandemic World: The Experience of China
2023 · Miao Huang, Mohamad Saifudin Mohamad Saleh · Advances in public policy and administration (APPA) book series
The Moderating Effect of Gamification on the Relationship between Social Media Marketing and Consumer-Brand Engagement-DATA.xlsx
2023 · Huang, Miao, Mohamad Saleh, Mohamad Saifudin, et al. · Figshare
Works count: 18
Citation count: 198
H-index: 7
I10-index: 6
Year
Topic
Type