Author

Komal Suryavanshi

Institution: Symbiosis International University

Observed institution: Symbiosis International University

ORCID: 0000-0002-7807-8655

Observed ORCID: 0000-0002-7807-8655

OpenAlex ID: A5065977136

Gamification on OTT Platforms: A Behavioural Study for User Engagement

2022 · Komal Suryavanshi, Prasun Gahlot, et al. · International Journal of Advanced Computer Science and Applications · 18

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Revolutionizing decision-making: How retailers can harness the potential of avatars in augmented reality to enrich the customer experience?

2024 · Prasun Gahlot, Komal Suryavanshi, et al. · Cogent Business & Management · 12

The Impact of Social Media Influencers on Ecoconscious Consumers

2024 · Aditi Rajput, Komal Suryavanshi, et al. · ASU International Conference in Emerging Technologies for Sustainability and Intelligent Systems (ICETSIS) · 11

A Non-Intrusive Experiment to Examine the Visual Attention Data on Exposure to a Brand Using Eye Tracking

2023 · Surya Bahadur Thapa, Prasun Gahlot, et al. · Journal of Computer Science · 6

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“Whom to Trust?”: To Investigate the Efficacy of Influencer Marketing and Social Media Sponsored Advertisements

2024 · Aditi Rajput, Komal Suryavanshi, et al. · Palgrave studies in democracy, innovation, and entrepreneurship for growth · 4

Augmented Reality Application for Sustainable Development – A Grounded Theory Approach

2023 · Prasun Gahlot, Komal Suryavanshi, et al. · International Conference on Sustainable Computing and Smart Systems (ICSCSS) · 4

Effect of Timing Sequence of Brand Promotion in an Online Video-an Eye-Tracking Study

2023 · Prasun Gahlot, Surya Bahadur Thapa, et al. · Journal of Computer Science · 4

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Role of Gamification in Shaping E- Wallet Purchase Behaviour: A Mixed-Method Analysis

2024 · Komal Suryavanshi, Aradhana Gandhi · International Conference on Sustainable Computing and Smart Systems (ICSCSS) · 2

A study on consumers’ dietary choices and behavior while ordering online: an eye tracking study

2026 · Aradhana Gandhi, Surya Bahadur Thapa, et al. · Journal of Foodservice Business Research

Works count: 9

Citation count: 61

H-index: 4

I10-index: 3