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Author

Iryna Mala

Observed names: І. Б. Мала, І.Б. Мала, Ірина Мала
Institution: KROK University
Observed institution: KROK University
ORCID: 0000-0003-0773-5336
Observed ORCID: 0000-0003-0773-5336
OpenAlex ID: A5066025469
Дистанційне Навчання Як Дієвий Інструмент Управлінської Освіти
2022 · І.Б. Мала · Scientific notes of the UniversityKROK · 48
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Narrative and Action: Copywriting as a Tool for Shaping the Consumer Experience at Events
2025 · ВНЗ "Університет економіки та права "КРОК", Ірина Мала, et al. · Scientific notes of the UniversityKROK · 2
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The Magic of Words and Communications: the Role of Copywriting and Pr Technologies in Modern Marketing
2025 · ВНЗ "Університет економіки та права "КРОК", Ірина Мала, et al. · Scientific notes of the UniversityKROK · 2
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Brand Visualization and Its Impact on Consumer Behavior
2025 · Iryna Petrova, Iryna Mala, et al. · Visnyk of the Lviv University Series Economics · 2
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Crisis Pr as Part of a Brand Marketing Strategy
2026 · Ірина Мала · Scientific notes of the UniversityKROK · 1
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Теоретичні Основи Та Особливості Брендингу На Споживчому Ринку
2025 · В. О. Березюк, І. Б. Мала · Efektyvna ekonomika · 1
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Communications as a Form of Leadership: the Role of Marketing and Pr in Shaping Managerial Decisions and Consumer Behavior
2026 · Ірина Мала · Scientific notes of the UniversityKROK
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Organizational, Economic and Marketing Aspects of Creating a Web as a Tool for the Development of a Real Estate Agency
2024 · Iryna Mala · Book of Abstracts
Storytelling as a Powerful Pr Tool
2024 · Iryna Mala · Book of Abstracts
The Power of a Techer's Personal Brand: a Necessity for Modern Educational Managementhe
2023 · Iryna Mala · Book of Abstracts
Modern Management Concepts and Their Application in Enterprises
2022 · Iryna Mala · Book of Abstracts
Ways to Develop Export Potential of Metallurgical Plant Pjsc «arcelormittal Kryvyi Rih»
2021 · Iryna Mala · Scientific notes of the UniversityKROK
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Works count: 12
Citation count: 55
H-index: 2
I10-index: 1
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