Author

Sharmila Pudaruth

Observed institution: University of Mauritius

OpenAlex ID: A5066105553

Analysing the impact of green marketing strategies on consumer purchasing patterns in Mauritius

2012 · Thanika Devi Juwaheer, Sharmila Pudaruth, et al. · World Journal of Entrepreneurship Management and Sustainable Development · 219

Gender-based differences in understanding the purchasing patterns of eco-friendly cosmetics and beauty care products in Mauritius: a study of female customers

2015 · Sharmila Pudaruth, Thanika Devi Juwaheer, et al. · Social Responsibility Journal · 130

Factors influencing the adoption of internet banking: a case study of commercial banks in Mauritius

2012 · Thanika Devi Juwaheer, Sharmila Pudaruth, et al. · World Journal of Science Technology and Sustainable Development · 87

Assessing the Impact of Service Quality Dimensions on Customer Satisfaction in Commercial Banks of Mauritius

2019 · Lomendra Vencataya, Sharmila Pudaruth, et al. · Studies in Business and Economics · 82

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Assessing the Causes & Impacts of Traffic Congestion on the Society, Economy and Individual: A Case of Mauritius as an Emerging Economy

2018 · Lomendra Vencataya, Sharmila Pudaruth, et al. · Studies in Business and Economics · 35

Enhancing customer shopping experience in malls of emerging countries – the “Mauritius” experience

2013 · Thanika Devi Juwaheer, Sharmila Pudaruth, et al. · World Journal of Entrepreneurship Management and Sustainable Development · 18

Factors influencing the selection of mobile phones among young customers in Mauritius

2014 · Sharmila Pudaruth, Thanika Devi Juwaheer, et al. · International Journal of Innovation and Knowledge Management in Middle East and North Africa · 13

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Investigating E-Government Services Uptake in Mauritius: A User's Perspective

2010 · Indeeren Vencatachellum, Sharmila Pudaruth · 13

Developing and Testing a Pioneer Model for Online Shopping Behavior for Natural Flowers: Evidence from Mauritius

2018 · Sharmila Pudaruth, Dhanishta Busviah · Studies in Business and Economics · 9

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Impact of perceived value on the adoption of contactless mobile payments in small island developing states (SIDS): A study on emerging payments systems from Mauritius

2022 · Rajesh Sannegadu, Bhoomika Batra, et al. · Journal of Statistics and Management Systems · 4

Assessing the Impact of Technology Adoption on Human Touch Aspects in Healthcare Settings in Mauritius

2018 · Catriona Planel Ratna, Roubina Juwaheer, et al. · Studies in Business and Economics · 4

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Understanding the Ecological Adoption of Solar Water Heaters Among Customers of Island Economies

2017 · Sharmila Pudaruth, Thanika Devi Juwaheer, et al. · Studies in Business and Economics · 4

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A study of customer perception of CRM initiatives in the Indian Banking Sector

2011 · Vanisha Oogarah-Hanuman, Sharmila Pudaruth, et al. · Research Journal of Social Science & Management · 4

Non Standard Work Practices and Its Impact on Children Development, Family Functioning and Health and Safety Concerns in a 24/7 Economy

2017 · Sharmila Pudaruth, Thanika Devi Juwaheer, et al. · Studies in Business and Economics · 2

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Customer Experiences and a Conceptual Model Proposed for Retail Banking Experiences in Bank Settings of Mauritius

2021 · Sharmila Pudaruth · Academy of Marketing Studies journal · 1

Post Covid 19 Cashless Societies: Merchants Acceptance of Plastic Cards Payments in Mauritius

2021 · Sharmila Pudaruth, Thanika Devi Juwaheer, et al. · Academy of Marketing Studies journal · 1

Analyzing sustainable tourism practices for the hotel industry of Mauritius.

2014 · Thanika Devi Juwaheer, Robin Nunkoo, et al. · 1

Social marketing efforts to boost blood donor rate in developing countries – A case study of mauritius

2012 · Thanika Devi Juwaheer, Indeeren Vencatachellum, et al. · ZENITH International Journal of Multidisciplinary Research · 1

Exploring Employees’ Views and Engagement on Green Sustainability in the Food and Beverage Sector of Mauritius

2011 · Thanika Devi Juwaheer, Sharmila Pudaruth, et al. · Asian Journal of Research in Business Economics and Management · 1

Factors influencing the adoption of internet banking: An integration of TAM and TPB with perceived risk and perceived benefit

2009 · Thanika Devi Juwaheer, Sharmila Pudaruth · Electronic Commerce Research and Applications · 1

Precision agriculture in India

2026 · Bhoomika Batra, Rajesh Sannegadu, et al. · CRC Press eBooks

Impact of type Fonts on Branded Product Purchase in Sustainable Emerging Economies of African Region Evidence from Mauritius on a Gendered Based Study

2020 · Thanika Devi Juwaheer, Sharmila Pudaruth, et al. · Academy of Marketing Studies journal

Exploring the Influential Factors Impacting on the Purchasing Decision Processes of Customers for Automatic Cars in Mauritius

2017 · Sharmila Pudaruth, Joelle Yat-Hee · Journal of Academy of Business and Economics

Understanding the Emerging Social Network Users and Their Purchase Intentions on Social Networking Sites

2016 · Sharmila Pudaruth, Shrishti B.Boodaloo · Journal of Academy of Business and Economics

MoBateriE: A Personalised Profile-Based Intelligent and Adaptive Energy Manager

2015 · D Jaguessur, Sharmila Pudaruth, et al.

Works count: 29

Citation count: 630

H-index: 9

I10-index: 8