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Aungkana Jattamart

Observed names: A. Jattamart, Jattamart , Aungkana, Jattamart, Aungkana
ORCID: 0000-0002-8722-9064
Observed ORCID: 0000-0002-8722-9064
OpenAlex ID: A5066141819
Overcoming customer innovation resistance to the sustainable adoption of chatbot services: A community-enterprise perspective in Thailand
2022 · Achaporn Kwangsawad, Aungkana Jattamart · Journal of Innovation & Knowledge · 185
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A conceptual model to imply a negative innovation assessment framework on consumer behaviors through the electronic business platforms
2023 · Thanatchaphan Petcharat, Aungkana Jattamart, et al. · Journal of Retailing and Consumer Services · 48
How can hesitation in hotel live-streaming payment be overcome?: Examine the role of entrepreneurial performance and viewers’ personality traits
2023 · Aungkana Jattamart, Paingruthai Nusawat, et al. · Journal of Open Innovation Technology Market and Complexity · 25
Perspectives to social media usage of depressed patients and caregivers affecting to change the health behavior of patients in terms of information and perceived privacy risks
2020 · Aungkana Jattamart, Adisorn Leelasantitham · Heliyon · 25
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The Performance Evaluation of a Website using Automated Evaluation Tools
2019 · Achaporn Kwangsawad, Aungkana Jattamart, et al. · Technology Innovation Management and Engineering Science International Conference (TIMES-iCON) · 20
The Influence of Social Media Lifestyle Interventions on Health Behaviour: A Study on Patients with Major Depressive Disorders and Family Caregivers
2019 · A. Jattamart, A. Leelasantitham · The Open Public Health Journal · 19
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What awareness variables are associated with motivation for changing risky behaviors to prevent recurring victims of cyberbullying?
2021 · Aungkana Jattamart, Achaporn Kwangsawad · Heliyon · 16
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Factors influencing the intentions of customer with regard to the use of E-WOM behavior to promote the use of E-commerce websites
2019 · Aungkana Jattamart, Achaporn Kwangsawad, et al. · Technology Innovation Management and Engineering Science International Conference (TIMES-iCON) · 12
Immersive Storytelling Content and Innovation Resistance in Agritourism Marketing Context: Impact on Traveler Post-Experience Behavior
2025 · Achaporn Kwangsawad, Paingruthai Nusawat, et al. · Journal of theoretical and applied electronic commerce research · 9
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Conceptual Model of Innovation Decision Process and Hesitation to Adopt Augmented Reality in Tourism Industry
2024 · Achaporn Kwangsawad, Paingruthai Nusawat, et al. · International Journal of Human-Computer Interaction · 9
Exploring How Marketing Content and Brand Equity Impact the Continuous Purchase Using Live Streaming
2024 · Achaporn Kwangsawad, Aungkana Jattamart, et al. · Polish Journal of Management Studies · 3
Dual Customer Responses to AI Chatbots in Online Shopping: An Integrated AIDUA–SOR Framework
2026 · Aungkana Jattamart, Paingruthai Nusawat, et al. · Journal of theoretical and applied electronic commerce research · 2
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Connecting Integrated Tourism Networks Post COVID-19 Scenario with Geoinformatics Innovation in Prachuap Khiri Khan Province for Thai Tourists
2023 · Aungkana Jattamart, Paingruthai Nusawat, et al. · Rajabhat Chiang Mai Research Journal · 2
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การส่งเสริมภูมิปัญญาท้องถิ่นด้วยนวัตกรรมภูมิสารสนเทศสำหรับบริการข้อมูลสารสนเทศชุมชนของอำเภอหัวหิน จังหวัดประจวบคีรีขันธ์
2022 · Jattamart, Aungkana, Kwangsawas, Achaporn · Community and Social Development Journal · 1
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Tourists’ Responses to Immersive Technology in Community-Based Tourism: A Stimulus–Organism–Response Model
2026 · Achaporn Kwangsawad, Paingruthai Nusawat, et al. · ASEAN Journal of Scientific and Technological Reports
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Corrigendum to “A conceptual model to imply a negative innovation assessment framework on consumer behaviors through the electronic business platforms” [J. Retail. Consum. Serv. 74 (2023) 1–20 103450]
2025 · Thanatchaphan Petcharat, Aungkana Jattamart, et al. · Journal of Retailing and Consumer Services
Preventive cheating guideline for game show voting system using an online blockchain platform
2022 · Khaikaew, Sataporn, Jattamart, Aungkana, et al. · Journal of Engineering and Innovation
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การศึกษาปัจจัยที่มีอิทธิพลต่อการสื่อสารทางการตลาดออนไลน์ผ่านแอปพลิเคชันไลน์ ที่ส่งผลต่อการตัดสินใจซื้อสินค้าโอทอป
2021 · Kwangsawad, Achaporn, Jattamart , Aungkana · Journal of Yala Rajabhat University
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การสำรวจสถานการณ์การทำฟาร์มโคนมสมาชิกสหกรณ์ บนพื้นฐานของระบบสารสนเทศทางภูมิศาสตร์
2021 · Kwangsawad, Achaporn, Jattamart, Aungkana · Parichart Journal
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Works count: 21
Citation count: 378
H-index: 9
I10-index: 8
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