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Marcellia Susan

Observed name: Susan, Marcellia
ORCID: 0000-0001-7716-3324
Observed ORCID: 0000-0001-7716-3324
OpenAlex ID: A5066301443
Financial Literacy and Growth of Micro, Small, and Medium Enterprises in West Java, Indonesia
2020 · Marcellia Susan · International symposia in economic theory and econometrics · 130
The Role of Internal Marketing in Building Organizational Commitment and Reducing Turnover Intention Affecting the Improved Performance of Life Insurance Agents in Indonesia
2024 · Rusli Ginting Munthe, Marcellia Susan, et al. · Aptisi Transactions On Technopreneurship (ATT) · 38
Understanding Financial Knowledge, Financial Attitude, and Financial Behavior of College Students in Indonesia
2017 · Marcellia Susan, Hamfri Djajadikerta · Advanced Science Letters · 22
Exploring the Influence of Omnichannel Experience on Trust and Repurchase Intention in Retail Companies: Evidence from Indonesia
2023 · Ronny Samsul Bahri, Marcellia Susan, et al. · Journal of Law and Sustainable Development · 21
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Navigating E-Commerce Loyalty: The Role of E-Brand Experience and Mediating Factors in Indonesian Millennial Consumers
2024 · Sandy Setiawan, Marcellia Susan, et al. · Aptisi Transactions On Technopreneurship (ATT) · 19
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The Pengaruh Social Media Marketing Melalui Instagram Terhadap Purchase Intention yang Dimediasi Brand Awareness di Interkultural Edukasi Partner
2022 · Mikhael Mikhael, Marcellia Susan · Ekonomi Keuangan Investasi dan Syariah (EKUITAS) · 19
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Keputusan investasi, kebijakan utang, dan kebijakan dividen pada nilai perusahaan
2022 · Winda Rina Valen Br Togatorop, Marcellia Susan · Jurnal Manajemen Maranatha · 16
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Institutional Ownership, External Auditor Reputation, Financial Leverage, and Earnings Management
2021 · Ngakan Made Kutha, Marcellia Susan · Journal of Economics and Business · 12
The Impact of Student Satisfaction on Student Loyalty: The Role of Student Trust
2023 · Marcellia Susan, Jacinta Winarto, et al. · Journal of Higher Education Theory and Practice · 9
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Financial Literacy of Micro, Small, and Medium Enterprises: Empirical Study During the Pandemic Period
2023 · Marcellia Susan, Jacinta Winarto, et al. · International symposia in economic theory and econometrics · 8
The Influence Of Beauty Influencer Marketing And Viral Marketing On Purchase Intention: The Mediating Role Of Brand Trust In The Originote Skincare Products
2025 · Hanti Setya Rahmalida, Marcellia Susan · International Journal Of Science Technology & Management · 7
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The impact of corporate governance, capital structure, company size, and assets structure on financial performance: a study on the corporate governance perception index participants
2021 · Marcellia Susan · International Journal of Trade and Global Markets · 7
Intellectual Capital, Bank Profitability, and Bank Value
2020 · Sandra Saeful Anwar, Marcellia Susan, et al. · Journal of Economics and Business · 7
The Influence of Image and Reputation on the Competitiveness of Political Party
2020 · Dedeh Maryani, Marcellia Susan, et al. · International Journal of Science and Society · 7
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Pengaruh Brand Image Dan Brand Association Terhadap Purchase Intention Pengguna Marketplace Weddingku Di Indonesia
2022 · Muhammad Imaaduddin, Marcellia Susan, et al. · Journal of Global Business and Management Review · 6
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Financial Behavior and Problems Among College Student in Indonesia: the Role of Financial Knowledge
2026 · Marcellia Susan · International Journal of Engineering & Technology · 5
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Peran customer satisfaction sebagai mediator dalam hubungan antara brand experience dan brand loyalty
2023 · Reyner Alexander Lyman, Marcellia Susan, et al. · Jurnal Manajemen Maranatha · 5
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Determinants of E-Money Adoption: An Empirical Study
2019 · Hamfri Djajadikerta, Marcellia Susan · International Journal of Trade and Global Markets · 5
Pengaruh Influencer di Instagram terhadap Brand Awareness dan Dampaknya terhadap Purchase Intention Pada Brand Somethinc
2024 · Satrio Kris Wicaksono, Marcellia Susan · Jurnal Informatika Ekonomi Bisnis · 4
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Transformative Human Resources: Mapping Future Directions for Innovation in Information Technology and Multidisciplinary Applications
2024 · Noya, Natalia Maria, et al. · International Conference on Technology Innovation and Its Applications (ICTIIA) · 4
Financial Literacy on Loans and Budgets of Micro, Small, and Medium Enterprises
2023 · Marcellia Susan · International Journal of Trade and Global Markets · 4
Determinants of Customer Deposits in the Banking Sector Listed on Indonesia Stock Exchange
2022 · Jacinta Winarto, Marcellia Susan, et al. · MODUS · 4
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Development of Service Quality Model as Determinants toward Banking Performance
2021 · Marcellia Susan, Jacinta Winarto, et al. · Studies of Applied Economics · 4
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Revolutionizing Retail: How Technology Innovation Drives Customer Experience and Market Adaptability in Indonesia
2025 · Universitas Kristen Maranatha, Bandung, West Java, 40164,, Yudi Hartanto, et al. · Journal of Economics Finance and Management Studies · 3
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Kinerja Keuangan dan Nilai Perusahaan Sektor Farmasi
2023 · Marcellia Susan, Jacinta Winarto · Jurnal Informatika Ekonomi Bisnis · 3
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Works count: 67
Citation count: 406
H-index: 9
I10-index: 8
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