Get started
Author

Mudita Sinha

Observed names: Dr.Mudita Sinha, Sinha, Mudita, Sinha, Mudita 1982-
ORCID: 0000-0002-6003-4013
Observed ORCID: 0000-0002-6003-4013
OpenAlex ID: A5066534997
Energy-Efficient Smart Cities with Green Internet of Things
2021 · Mudita Sinha, Elizabeth Chacko, et al. · Springer eBooks · 52
Augmented Reality: New Future of Social Media Influencer Marketing
2023 · Mudita Sinha, Mallika Srivastava · Vision The Journal of Business Perspective · 24
PDF
A Novel Approach Using Steganography and Cryptography in Business Intelligence
2020 · Sabyasachi Pramanik, Ramkrishna Ghosh, et al. · Advances in business information systems and analytics book series · 22
Augmented Reality-Enabled Instagram Game Filters: Key to Engaging Customers
2021 · Mudita Sinha, Mallika Srivastava · Journal of Promotion Management · 21
Acceptance of Consumer-Oriented Health Information Technologies (CHITs): Integrating Technology Acceptance Model with Perceived Risk
2021 · Mudita Sinha, Leena Fukey, et al. · Informatica · 20
PDF
Artificial Intelligence and Internet of Things readiness: inclination for hotels to support a sustainable environment
2021 · Mudita Sinha, Leena N. Fukey, et al. · Elsevier eBooks · 18
Factors Affecting Digital Visibility of Small and Medium Enterprises in India
2021 · Mudita Sinha, Leena Fukey · Vision The Journal of Business Perspective · 16
PDF
Sustainable Interior Designing in the 21st Century – a Review
2022 · Mudita Sinha, Leena N Fukey · ECS Transactions · 7
PDF
Circular Economy
2020 · Mudita Sinha, Leena N. Fukey · CRC Press eBooks · 7
Employee relations: a comprehensive theory based literature review and future research agenda
2024 · Radha Yadav, Mudita Sinha, et al. · Management Review Quarterly · 6
AI Based Technologies for Digital and Banking Fraud During Covid-19
2022 · Mudita Sinha, Elizabeth Chacko, et al. · Studies in computational intelligence · 6
Transforming Financial Sector Through Financial Literacy and Fintech Revolution
2021 · Priya Makhija, Elizabeth Chacko, et al. · Springer eBooks · 6
The psychological and emotional factors of gamification and customer experience. A systematic literature review and future research agenda
2025 · Raiswa Saha, Uttara Jangbahadur, et al. · Acta Psychologica · 5
Driving customer brand engagement through augmented reality-induced influencer content among Gen Z: The moderating role of credibility
2025 · Mudita Sinha, Mallika Srivastava · Journal of Global Fashion Marketing · 5
Toward Sustainability 4.0: A Comprehensive Analysis of Sustainability in Corporate Environment
2021 · Varynia Wankhar, Leena Fukey, et al. · Springer eBooks · 5
The visibility challenge: digital platforms giving a face to Indian small and medium enterprises
2022 · Mudita Sinha, Leena N. Fukey · International Journal of Technoentrepreneurship · 3
Influence of Financial Attitude and Financial Socialization on Investment Behavior of Women
2026 · Meetha Shetty, Sonia Mathew, et al. · Indian Journal of Marketing · 2
WOW Skin Science: strategic adaptation for responsible advertising
2024 · Aswathi Kanaveedu, Jacob Joseph Kalapurackal, et al. · Emerald Emerging Markets Case Studies · 2
Demystifying Artificial Intelligence and Customer Engagement
2024 · Arabinda Bhandari, Mudita Sinha · Advances in marketing, customer relationship management, and e-services book series · 2
How E-Working Is Effective in Education
2023 · Mudita Sinha, Radha Yadav, et al. · Advances in human resources management and organizational development book series · 2
AI in e-learning
2021 · Mudita Sinha, Leena N. Fukey, et al. · Institution of Engineering and Technology eBooks · 2
Artificial intelligence -banks in India
2017 · Mudita Sinha · International Journal in Management and Social Science · 2
Virtual influencers in digital marketing: a PRISMA-based systematic literature review and thematic synthesis of engagement, trust, and ethical challenges
2026 · Arshad Hussain, Anupam Narula, et al. · Future Business Journal · 1
PDF
How Social Media Marketing Impacts Relationship Quality for Masstige Brands
2025 · Mallika Srivastava, Mudita Sinha · Journal of Relationship Marketing · 1
Impact of Digital Marketing and Customer Purchase Intention With Respect to Jewellery Industry
2019 · Mudita Sinha, Leena Fukey · INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES · 1
Works count: 38
Citation count: 239
H-index: 7
I10-index: 7
Year
Topic
Type