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Muhammad Sohaib

ORCID: 0000-0001-6037-044X
Observed ORCID: 0000-0001-6037-044X
OpenAlex ID: A5066859524
Digital financial inclusion and economic growth: provincial data analysis of China
2021 · Mahmood Ahmad, Abdul Majeed, et al. · China Economic Journal · 340
Building value co-creation with social media marketing, brand trust, and brand loyalty
2023 · Muhammad Sohaib, Heesup Han · Journal of Retailing and Consumer Services · 193
Role of social media marketing activities in China’s e-commerce industry: A stimulus organism response theory context
2022 · Muhammad Sohaib, Asif Ali Safeer, et al. · Frontiers in Psychology · 146
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Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
2021 · Muhammad Sohaib, Yan Wang, et al. · International Journal of Hospitality Management · 131
Building Brand Equity: The Impact of Brand Experience, Brand Love, and Brand Engagement—A Case Study of Customers’ Perception of the Apple Brand in China
2022 · Muhammad Sohaib, Jacob Mlynarski, et al. · Sustainability · 92
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Electronic word-of-mouth generation and regulatory focus
2019 · Muhammad Sohaib, Umair Akram, et al. · Asia Pacific Journal of Marketing and Logistics · 42
The role of renewable energy in mitigating carbon emissions: Insights from China's energy consumption patterns
2025 · Muhammad Sohaib, Abdul Majeed, et al. · Energy Strategy Reviews · 40
The Role of Motivational Factors for Determining Attitude Towards eWOM in Social Media Context
2020 · Muhammad Bilal, Zeng Jianqiu, et al. · International Journal of Enterprise Information Systems · 29
Understanding the Justice Fairness Effects on eWOM Communication in Social Media Environment
2018 · Muhammad Sohaib, Peng Hui, et al. · International Journal of Enterprise Information Systems · 21
An Investigation of Repurchase Intentions in the Banking Industry: What Reason Do They Return?
2022 · Muhammad Sohaib · SAGE Open · 20
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Online Impulse Buying of Organic Food: Moderating Role of Social Appeal and Media Richness
2019 · Anum Tariq, Changfeng Wang, et al. · Advances in intelligent systems and computing · 18
Underlying Effect of Customer Satisfaction on Repurchase Intentions: Mediating role of Trust and Commitment
2016 · Muhammad Sohaib, Muhammad Ahmad Ur Rehman, et al. · Journals & Books Hosting (International Knowledge Sharing Platform) · 16
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Does firm-created social media communication develop brand evangelists? Role of perceived values and customer experience
2024 · Muhammad Sohaib, Asif Ali Safeer, et al. · Marketing Intelligence & Planning · 15
Current Trend and Determinants of Intentions to Migrate: Evidence From China
2021 · Kashif Iqbal, Yichu Wang, et al. · SAGE Open · 15
The Role of Motivational Factors for Determining Attitude Towards eWOM in Social Media Context
2022 · Muhammad Bilal, Zeng Jianqiu, et al. · IGI Global eBooks · 12
Social Media Marketing Drives Brand Love and Customer Behavioral Engagement: Gender as a Moderator
2025 · Muhammad Sohaib, Muhammad Asghar Ali, et al. · Journal of theoretical and applied electronic commerce research · 11
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How Social Factors Drive Electronic Word-of-Mouth on Social Networking Sites?
2019 · Muhammad Sohaib, Peng Hui, et al. · Advances in intelligent systems and computing · 10
Understanding the Justice Fairness Effects on eWOM Communication in Social Media Environment
2022 · Muhammad Sohaib, Peng Hui, et al. · IGI Global eBooks · 3
Social media food photos and brand engagement: role of content source, authenticity, brand stereotypes and online community influence
2025 · Muhammad Sohaib, Asif Ali Safeer, et al. · Journal of Hospitality and Tourism Technology · 2
Harnessing corporate social responsibility to drive brand performance: role of perceived innovation in product and service brands
2026 · Muhammad Sohaib, Asif Ali Safeer · Asia Pacific Journal of Marketing and Logistics · 1
From jealousy to loyalty: the power of brand attachment
2026 · Muhammad Sohaib, Muhammad Asghar Ali, et al. · BMC Psychology · 1
When Necessity Overrides Liberty: An Analytical Study of the Conflict Between State Power and Fundamental Rights in Pakistan
2026 · Muhammad Sohaib · SSRN Electronic Journal
Drivers of Green Brand Loyalty and Evangelism--Model
2022 · Muhammad Sohaib, Yan Wang, et al. · PsycTESTS Dataset
Works count: 23
Citation count: 1,158
H-index: 14
I10-index: 17
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