Author

Ioannis Theodorakis

Observed names: Ioannis G Theodorakis, Ioannis G. Theodorakis, Theodorakis , Ioannis G., Theodorakis, Ioannis, Theodorakis, Ioannis G.

Institution: Paris School of Business

Observed institutions: Institut National de la Statistique et des Etudes Economiques, University of Thessaly, Democritus University of Thrace, Paris School of Business, INSEEC School of Business and Economics, Athens University of Economics and Business

ORCID: 0000-0001-8353-3627

Observed ORCID: 0000-0001-8353-3627

OpenAlex ID: A5066935562

We survived this! What managers could learn from SMEs who successfully navigated the Greek economic crisis

2020 · Efthymia Kottika, Ayşegül Özsomer, et al. · Industrial Marketing Management · 154

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The Impact of Psychological Distance and Construal Level on Consumers' Responses to Taboos in Advertising

2018 · Ioannis G. Theodorakis, Grigorios Painesis · Journal of Advertising · 50

Market-driving strategy and personnel attributes: Top management versus middle management

2018 · Vlasis Stathakopoulos, Konstantinos G. Kottikas, et al. · Journal of Business Research · 38

Containing Cause-Related Marketing Skepticism: A Comparison across Donation Frame Types

2016 · Pavlos A Vlachos, Christos D Koritos, et al. · Corporate Reputation Review · 35

Why shape a market? Empirical evidence on the prominent firm-level and market-level outcomes of market-driving strategy

2021 · Vlasis Stathakopoulos, Konstantinos G. Kottikas, et al. · Journal of Business Research · 34

Visual and verbal rhetoric in advertising: The case of ‘resonance’

2008 · Vlasis Stathakopoulos, Ioannis G. Theodorakis, et al. · International Journal of Advertising · 31

Rhetorical Maneuvers in a Controversial Tide: Assessing the Boundaries of Advertising Rhetoric

2014 · Ioannis G. Theodorakis, Christos Koritos, et al. · Journal of Advertising · 29

Ad eroticism from a psychological distance perspective: Investigating its effects in light of consumers’ sex, ethical judgments, and moral attentiveness

2022 · Ioannis G. Theodorakis, Grigorios Painesis · Journal of Business Research · 15

The effect of a physical activity programme on improving mood profile of patients with schizophrenia

2014 · Georgia Maggouritsa, Dimitrios Kokaridas, et al. · International Journal of Sport and Exercise Psychology · 10

Ψυχολογική υποστήριξη στον αθλητισμό και την άσκηση για υγεία

2016 · Theodorakis, Ioannis, Zourbanos, Nikos, et al. · KALLIPOS REPOSITORY · 1

How real-time social media engagement shapes value co-creation and co-destruction in hospitality

2026 · Konstantinos N. Rigopoulos, Pernille Rydén, et al. · Current Issues in Tourism

Through the storm:Mapping Customer–Management Expectations, Interactions, and Interpretations of a social media storm in tourism

2022 · Rigopoulos, Konstantinos, Kottikas, Konstantinos G., et al. · IT University Of Copenhagen (IT University of Copenhagen)

Ad Eroticism from A Distance: Scuba Diving into Male and Female Buyers’ Reactions whilst Seeking for Moral Cues in their Lives: An Abstract

2022 · Ioannis G. Theodorakis, Grigorios Painesis · Developments in marketing science: proceedings of the Academy of Marketing Science

Διαχείριση διαδικτυακού μάνατζμεντ.

2017 · Ioannis Theodorakis, Ιωάννης Θεοδωράκης, et al.

When figures of speech and provocation went international:scuba diving into consumers’ reactions towards the use of figures of speech in international provocative ad appeal settings

2016 · Ioannis Theodorakis, Vlasis Stathakopoulos, et al.

Delving into Market-Driving Behavior: A Conceptual Roadmap to Delineating Its Key Antecedents and Outcomes

2015 · Konstantinos G. Kottikas, Vlasis Stathakopoulos, et al. · World Academy of Science, Engineering and Technology, International Journal of Economics and Management Engineering

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