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Yunxin Liu
Institution:
ESSCA School of Management
Observed institutions:
ESSCA School of Management,
KU Leuven
ORCID:
0000-0002-7941-4198
Observed ORCID:
0000-0002-7941-4198
OpenAlex ID:
A5066968411
Exploring country differences in the adoption of mobile payment service: the surprising robustness of the UTAUT2 model
2022
·
Zhongda Wu
, Yunxin Liu
·
International Journal of Bank Marketing
·
100
A replication study of the credit card effect on spending behavior and an extension to mobile payments
2021
·
Yunxin Liu
, Siegfried Dewitte
·
Journal of Retailing and Consumer Services
·
79
PDF
How and why a touchscreen interface impacts psychological ownership and its downstream consequences
2022
·
Yunxin Liu
·
Journal of Retailing and Consumer Services
·
23
PDF
Digital exposure to unhealthy food reduces subsequent consumption of unhealthy food
2023
·
Yunxin Liu
·
Journal of Business Research
·
12
PDF
Development and Evaluation of a Virtual Reality Puzzle Game to Decrease Food Intake: Randomized Controlled Trial
2021
·
Yunxin Liu
, Angelos Stamos
, et al.
·
JMIR Serious Games
·
11
PDF
Seeing is wanting: Interior-revealing packaging depictions increase purchase intentions for indulgent foods
2026
·
Yunxin Liu
·
Marketing Letters
·
1
Ready or not to checkout: The device effect on cart abandonment
2026
·
Yunxin Liu
·
Marketing Letters
Exposure to Food Temptations Reduces Subsequent Consumption Through Goal Activation
2025
·
Aiste Grubliauskiene
, Yunxin Liu
, et al.
·
International Journal of Consumer Studies
Validation for the experimental materials of green marketing
2022
·
Zhongda Wu
, Zhiwen Dong
, et al.
·
Open Science Framework
Green marketing and green behaviours
2022
·
Zhongda Wu
, Zhiwen Dong
, et al.
·
Open Science Framework
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Works count:
23
Citation count:
226
H-index:
5
I10-index:
5
Year
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