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Author

Skyler King

Observed name: King, Skyler Masaji
ORCID: 0000-0002-1243-2105
Observed ORCID: 0000-0002-1243-2105
OpenAlex ID: A5067047417
Individual Differences in the Consideration of Future and (More) Immediate Consequences: A Review and Directions for Future Research
2016 · Jeff Joireman, Skyler King · Social and Personality Psychology Compass · 115
The effect of color and self-view priming in persuasive communications
2019 · Ioannis Kareklas, Darrel D. Muehling, et al. · Journal of Business Research · 48
All-natural versus organic: are the labels equivalent in consumers’ minds?
2019 · Clinton Amos, James C. Hansen, et al. · Journal of Consumer Marketing · 44
The health halo of morality- and purity-signifying brand names
2021 · Clinton Amos, Jesse King, et al. · Journal of Product & Brand Management · 17
Does Victim Responsibility Influence Nonprofit Volunteerism?
2014 · Anthony T. Allred, Skyler King, et al. · Journal of Nonprofit & Public Sector Marketing · 10
Can recognizing students by name influence student evaluations of teaching?
2021 · Anthony T. Allred, Skyler King, et al. · Journal of Education for Business · 5
Exploring Donation and Purchase Intentions to Corporate Owned vs. Corporate Sponsored Foundations
2021 · Amanda Swift, Ismail Karabas, et al. · Journal of Nonprofit & Public Sector Marketing · 4
PDF
The effect of message framing and team identification on sport consumption: A regulatory focus perspective
2025 · Skyler King, Ismail Karabas · Journal of Global Scholars of Marketing Science · 2
Exploring communication strategies with esports fans: signaling physical location and popularity
2025 · Gavin Nolin, Ismail Karabas, et al. · Journal of Consumer Marketing · 1
Nintendo’s new normal?
2024 · Skyler King, Anthony Allred · The CASE Journal · 1
Nintendo’s next move
2020 · Skyler King, Ismail Karabas, et al. · The CASE Journal · 1
PDF
Product Recalls Conceptualized as Social Dilemmas
2016 · King, Skyler Masaji · Research Exchange (Washington State University) · 1
Qualtrics and the Utah Jazz – a paradoxical relationship
2022 · Skyler King, Anthony Allred, et al. · The CASE Journal
An Investigation into How the Modes of Persuasion and Valence affect Perceptions of Online Reviews
2019 · Clinton Amos, Skyler King, et al. · Association of Marketing Theory and Practice Conference (AMTP)
PDF
The rebranding of VoiceStream to T-Mobile
2018 · Anthony Allred, Skyler King, et al. · The CASE Journal
Putting on a show.
2003 · Skyler King · Ski Area Management
Works count: 16
Citation count: 249
H-index: 5
I10-index: 5
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