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Uttam Chakraborty
Observed name:
Chakraborty, Uttam
Institutions:
Manipal Academy of Higher Education,
T A Pai Management Institute
Observed institutions:
National Institute of Technology Karnataka,
Manipal Academy of Higher Education,
T A Pai Management Institute,
Symbiosis International University,
Jaipuria Institute of Management,
Presidency University
show all 6
ORCID:
0000-0003-1984-7677
Observed ORCID:
0000-0003-1984-7677
OpenAlex ID:
A5067076771
The impact of source credible online reviews on purchase intention
2019
·
Uttam Chakraborty
·
Journal of Research in Interactive Marketing
·
196
The Effects of Credible Online Reviews on Brand Equity Dimensions and Its Consequence on Consumer Behavior
2017
·
Uttam Chakraborty
, Savita Bhat
·
Journal of Promotion Management
·
150
Credibility of online reviews and its impact on brand image
2017
·
Uttam Chakraborty
, Savita Bhat
·
Management Research Review
·
107
Perceived credibility of online hotel reviews and its impact on hotel booking intentions
2019
·
Uttam Chakraborty
·
International Journal of Contemporary Hospitality Management
·
99
Impact of Online Reviews on Consumer’s Hotel Booking Intentions: Does Brand Image Mediate?
2020
·
Uttam Chakraborty
, Santosh Kumar Biswal
·
Journal of Promotion Management
·
46
Impact of social media participation on female entrepreneurs towards their digital entrepreneurship intention and psychological empowerment
2023
·
Uttam Chakraborty
, Santosh Kumar Biswal
·
Journal of Research in Marketing and Entrepreneurship
·
43
Diffusion of innovation in direct-to-avatar (D2A): A study of immersive communication and branding in the metaverse
2024
·
Uttam Chakraborty
, Santosh Kumar Biswal
·
Computers in Human Behavior
·
33
Destination image and perceived meaningfulness for visitor loyalty: A strategic positioning of Indian destinations
2022
·
Ajay Jose
, G. Rejikumar
, et al.
·
Tourism Recreation Research
·
30
Is ChatGPT a Responsible Communication: A Study on the Credibility and Adoption of Conversational Artificial Intelligence
2024
·
Uttam Chakraborty
, Santosh Kumar Biswal
·
Journal of Promotion Management
·
24
Psychological empowerment of women entrepreneurs: a netnographic study on twitter
2021
·
Uttam Chakraborty
, Santosh Kumar Biswal
·
Management Research Review
·
20
Is Digital Social Communication Effective for Social Relationship? A Study of Online Brand Communities
2023
·
Uttam Chakraborty
, Santosh Kumar Biswal
·
Journal of Relationship Marketing
·
19
Effect of Credible Reviews on Brand Image: A Mixed Method Approach
2017
·
Uttam Chakraborty
, Savita Bhat
·
IIM Kozhikode Society & Management Review
·
16
Are online reviews credible? The effects of online reviews for the adoption of MOOCs for E-learning
2022
·
Uttam Chakraborty
, Santosh Kumar Biswal
·
Journal of Decision System
·
12
Online reviews and its impact on brand equity
2018
·
Uttam Chakraborty
, Savita Bhat
·
International Journal of Internet Marketing and Advertising
·
9
Are Online Opinion Leaders and Seekers Distinct? A Study on Consumer Electronics Industry in India
2019
·
Uttam Chakraborty
, Savita Bhat
·
Global Business Review
·
6
Payments bank in India: acceptance and use
2019
·
Uttam Chakraborty
·
International Journal of Economic Policy in Emerging Economies
·
6
Smart tourism systems: transforming travel through mixed-methods insights
2025
·
Uttam Chakraborty
, Santosh Kumar Biswal
·
Journal of Hospitality and Tourism Insights
·
5
Online reviews and its impact on brand equity
2018
·
Savita Bhat
, Uttam Chakraborty
·
International Journal of Internet Marketing and Advertising
·
5
Scaling generative AI: key factors driving user growth and community
2025
·
Uttam Chakraborty
, Santosh Kumar Biswal
·
Journal of Decision System
·
3
PDF
Sacred stories in virtual spaces: a triangulated qualitative study of digital Darshan and mythological immersion at the Maha Kumbh
2025
·
Uttam Chakraborty
, Santosh Kumar Biswal
·
Tourism Recreation Research
·
2
PDF
The Barbie Movie: The Emergence of a New Era for Branding
2024
·
Uttam Chakraborty
, Santosh Biswal
·
SAGE Publications: SAGE Business Cases Originals eBooks
·
2
Payments Bank in India: Acceptance and Use
2020
·
Uttam Chakraborty
·
International Journal of Economic Policy in Emerging Economies
·
1
Impact of Online Reviews on Consumer based Brand Equity Dimensions and their Effects on Purchase Intention of Electronic Products in India
2019
·
Uttam Chakraborty
·
1
Mindful machines: exploring the transformative nexus of mindfulness and AI itinerary adoption
2026
·
Uttam Chakraborty
·
Marketing Intelligence & Planning
Decathlon’s Strategic Challenges in a Competitive and Evolving Retail Landscape
2026
·
Uttam Chakraborty
·
SAGE Publications: SAGE Business Cases Originals eBooks
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Works count:
30
Citation count:
835
H-index:
12
I10-index:
13
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