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Aya Irgui
Observed name:
IRGUI Aya
Institution:
Université Ibn-Tofail
Observed institution:
Université Ibn-Tofail
ORCID:
0000-0003-3254-2843
Observed ORCID:
0000-0003-3254-2843
OpenAlex ID:
A5067365147
Contextual marketing and information privacy concerns in m-commerce and their impact on consumer loyalty
2023
·
Aya Irgui
, Mohammed Qmichchou
·
Arab Gulf Journal of Scientific Research
·
21
PDF
Phygital learning in Moroccan higher education and its impact on student satisfaction
2024
·
Aya Irgui
, Mohammed Qmichchou
, et al.
·
Revue Management & Innovation
·
2
AI-Driven Psychological and Contextual Marketing: Nudging Sustainable Consumer Behavior
2026
·
Aya Irgui
, Mohammed Qmichchou
, et al.
·
Advances in Science, Technology & Innovation/Advances in science, technology & innovation
A Systematic Review of Augmented Reality Experiential Marketing: Conceptual Framework and Research Agenda
2024
·
Aya Irgui
, Mohammed Qmichchou
, et al.
·
Advances in marketing, customer relationship management, and e-services book series
The impact of Brand Content on Social Network engagement "The case of the Facebook pages of non-governmental organisations (NGOs)/not-for-profit associations"
2023
·
SABAIQUE Naoufal
, IRGUI Aya
, et al.
·
International Journal Of Applied Management And Economics
PDF
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Works count:
5
Citation count:
23
H-index:
2
I10-index:
1
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