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Claas Christian Germelmann

Observed names: Claas C. Germelmann, Claas Christian, Claas-Christian Germelmann, Germelmann, Claas Christian
ORCID: 0000-0002-8581-3101
Observed ORCID: 0000-0002-8581-3101
OpenAlex ID: A5067560349
Alexa, Can I Trust You? Exploring Consumer Paths to Trust in Smart Voice-Interaction Technologies
2019 · Jonas Foehr, Claas Christian Germelmann · Journal of the Association for Consumer Research · 141
Dynamics and drivers of customer engagement: within the dyad and beyond
2018 · Julia A. Fehrer, Herbert Woratschek, et al. · Journal of service management · 129
We love to hate them! Social media-based anti-brand communities in professional football
2016 · Bastian Popp, Claas Christian Germelmann, et al. · International Journal of Sports Marketing and Sponsorship · 113
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Congruence and Incongruence in Thematic Advertisement–Medium Combinations: Role of Awareness, Fluency, and Persuasion Knowledge
2020 · Claas Christian Germelmann, Jean-Luc Herrmann, et al. · Journal of Advertising · 92
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Co-destruction of value by spectators: the case of silent protests
2014 · Maximilian Stieler, Friederike Weismann, et al. · European Sport Management Quarterly · 83
Intercultural interaction needs more than mere exposure: Searching for drivers of student interaction at border universities
2010 · Andrea Groeppel-Klein, Claas Christian Germelmann, et al. · International Journal of Intercultural Relations · 71
“Give and take”: how notions of sharing and context determine free peer-to-peer accommodation decisions
2017 · Alina Geiger, Chris Horbel, et al. · Journal of Travel & Tourism Marketing · 48
The ties that bind us: feelings of social connectedness in socio-emotional experiences
2016 · Maximilian Stieler, Claas Christian Germelmann · Journal of Consumer Marketing · 48
Exploring new routes within brand research in sport management: directions and methodological approaches
2020 · Tim Ströbel, Claas Christian Germelmann · European Sport Management Quarterly · 35
Deception in consumer behavior research: A literature review on objective and perceived deception
2019 · Johanna Held, Claas Christian Germelmann · Projectics / Proyéctica / Projectique · 31
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Leftover Consumption as a Means of Food Waste Reduction in Public Space? Qualitative Insights from Online Discussions
2021 · Larissa Diekmann, Claas Christian Germelmann · Sustainability · 23
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Mobile Consumer Apps: Big Data Brother is Watching You
2014 · Christoph Buck, Chris Horbel, et al. · Marketing Review St Gallen · 22
Actor Engagement Practices and Triadic Value Co-creation in the Team Sports Ecosystem
2018 · Maximilian Stieler, Claas Christian Germelmann · Marketing ZFP · 20
The unconscious app consumer: Discovering and comparing the information-seeking patterns among mobile application consumers
2014 · Christoph Buck, Chris Horbel, et al. · Journal of the Association for Information Systems · 16
Social-Media-Based Antibrand Communities Opposing Sport-Team Sponsors: Insights From Two Prototypical Communities
2018 · Bastian Popp, Chris Horbel, et al. · International Journal of Sport Communication · 14
'Minding the Mall': Do We Remember What We See?
2003 · Andrea Groeppel‐Klein, Claas Christian Germelmann · ACR North American Advances · 11
Deceived Or Not Deceived: How Food Consumers Perceive Deception
2014 · Johanna Held, Claas Christian Germelmann · ERef Bayreuth (University of Bayreuth) · 10
Circular food economy: A new perspective on food waste
2023 · Larissa Diekmann, Claas Christian Germelmann · Projectics / Proyéctica / Projectique · 8
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Marktforschung
2021 · Heymo Böhler, Claas Christian Germelmann, et al. · 8
“Thank Me For Hosting:” the Role of Reciprocity in Sharing
2015 · Alina Geiger, Claas Christian Germelmann · ERef Bayreuth (University of Bayreuth) · 7
Ausblick und weiterer Forschungsbedarf
2003 · Claas Christian Germelmann · Deutscher Universitätsverlag eBooks · 7
Value Configuration in Higher Education – Intermediate Tool Development for Teaching in Complex Uncertain Environments and Developing a Higher Education Value Framework
2017 · David Wawrzinek, Guido Ellert, et al. · Athens Journal of Education · 6
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Co-Creation of Value by Other Customers : Evidence in Sports
2011 · Christian Durchholz, Herbert Woratschek, et al. · 6
Medien im Marketing
2009 · Gröppel-Klein, Andrea, Germelmann, Claas Christian · Gabler eBooks · 6
Arousal As a Driving Force For Decision-Makingcempirical Results From Measuring Electrodermal Reactions At the Point-Of-Sale
2005 · Andrea Groeppel‐Klein, Claas Christian Germelmann, et al. · ACR North American Advances · 6
Works count: 179
Citation count: 1,070
H-index: 14
I10-index: 17
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