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Yutong Guo
Observed name:
Yutong Guo*
Institution:
Chinese University of Hong Kong, Shenzhen
Observed institutions:
Chinese University of Hong Kong,
Sichuan University,
Dalian University of Technology,
Chinese University of Hong Kong, Shenzhen
ORCID:
0000-0003-3850-9577
Observed ORCID:
0000-0003-3850-9577
OpenAlex ID:
A5067731013
Can Social Technologies Drive Purchases in E-Commerce Live Streaming? An Empirical Study of Broadcasters’ Cognitive and Affective Social Call-to-Actions
2024
·
Yutong Guo
, Ying Zhang
, et al.
·
Production and Operations Management
·
25
PDF
Mobile Live Streaming: The Roles of Broadcasters' Screen Presence and Dynamic Emotions in Viewership Engagement.
2019
·
Yutong Guo
, Khim Yong Goh
, et al.
·
Journal of the Association for Information Systems
·
10
Analyzing and Predicting Consumer Response to Short Videos in E-Commerce
2024
·
Yutong Guo*
, Chao Ban
, et al.
·
ACM Transactions on Management Information Systems
·
7
The Impact of Emotional Marketing Strategies on Consumer brand loyalty: A Case Study of Lululemon
2025
·
Yutong Guo
, Yaxin Feng
, et al.
·
Finance & Economics
·
2
PDF
Visual Merchandising and Selling Orientations in E-commerce Live Streaming: Evidence from Taobao Live
2021
·
Yutong Guo
, Khim Yong Goh
, et al.
·
Journal of the Association for Information Systems
·
2
Emotional Dynamics: The Nonlinear Impact of Sentiment Volatility on Review Helpfulness
2026
·
Jiaqi Ren
, Yutong Guo
, et al.
·
SSRN Electronic Journal
Do We Think Differently When Tapping the Screen or Clicking the Mouse? Effects of Computer Interfaces on Level of Construal
2025
·
Xixian Peng
, Xinwei Wang
, et al.
·
Information Systems Research
Optimization and Effect Evaluation of Deep Learning in Intelligent Advertising Recommendation System
2025
·
Yutong Guo
·
International Conference on Neural Networks, Information and Communication Engineering (NNICE)
The Impact of Emotional Marketing Strategies on Consumer brand loyalty: A Case Study of Lululemon
2024
·
Yutong Guo
, Yaxin Feng
, et al.
·
Finance & Economics
The future of Electric Vehicle Batteries
2023
·
Yixuan Cao
, Yuzheng Zhang
, et al.
·
Advances in Economics Management and Political Sciences
PDF
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Works count:
10
Citation count:
46
H-index:
3
I10-index:
2
Year
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