Get started
Author

Burak Yaprak

Observed names: Burak YAPRAK, Yaprak, Burak
ORCID: 0000-0001-9831-0813
Observed ORCID: 0000-0001-9831-0813
OpenAlex ID: A5067791136
Generative Artificial Intelligence in Marketing: The Invisible Danger of AI Hallucinations
2024 · Burak Yaprak · Journal of Economy Business and Management · 19
PDF
Curriculum–Skill Gap in the AI Era: Assessing Alignment in Communication-Related Programs
2025 · Burak Yaprak, Sertaç Ercan, et al. · Journalism and Media · 10
PDF
Reframing Sustainability in the Context of Overtourism: A Comparative Five-Dimensional Resident-Centered Model in Athens and Istanbul
2025 · Burak Yaprak, Şehnaz Okkiran, et al. · Sustainability · 7
PDF
Do Consumers Really Care About Social Media Marketing Activities? Evidence From Netflix’s Turkish and German Followers in Social Media
2023 · Burak YAPRAK, Emrah CENGİZ · Ege Akademik Bakis (Ege Academic Review) · 7
Exploring the role of skippable and personalized ads in shaping click-through intention and reducing ad irritation on YouTube
2025 · Burak Yaprak, Selçuk Burak Haşıloğlu · Asia Pacific Journal of Marketing and Logistics · 6
Togg’un pazarlama çevresinin değerlendirilmesi: PESTLE analizi
2023 · Burak YAPRAK · Akıllı Ulaşım Sistemleri ve Uygulamaları Dergisi · 6
PDF
Sürdürülebilir Lojistik Uygulaması Olarak Tersine Lojistik Üzerine Türkiye’de Yapılan Çalışmaların Bibliyometrik Analizi
2022 · Erdal Kılıç, Burak Yaprak · Düşünce ve Toplum Sosyal Bilimler Dergisi · 4
PDF
Bibliometrics of Brand-related Social Media Content
2023 · Burak YAPRAK · Journal of Multidisciplinary Academic Tourism · 3
PDF
Sustainable but Disgusting? A Psychological Model of Consumer Reactions to Human-Hair-Derived Textiles
2025 · Sertaç Ercan, Burak Yaprak, et al. · Sustainability · 2
PDF
Augmented Reality in InsurTech: UTAUT Insights for Green and Digital Transformation
2026 · Şehnaz Okkiran, Burak Yaprak, et al. · Emerald Group Publishing Limited eBooks · 1
Rethinking Sustainability Consciousness: A Holistic Approach to Understanding Its Determinants in the Food Industry
2025 · Yashar Salamzadeh, Şehnaz Okkiran, et al. · Sustainable Development · 1
PDF
Pixels to Purchases: The Influence of In-Game Ad Interactivity, Brand Attitude, and Game-Product Congruence on Buying Intentions
2025 · Ahmed Fuad, Burak Yaprak · Journal of Development and Social Sciences · 1
PDF
Navigating the E-Scooter Market in Türkiye: A Theory-Guided Qualitative Analysis
2025 · Burak Yaprak, Caner Pense, et al. · Akıllı Ulaşım Sistemleri ve Uygulamaları Dergisi · 1
PDF
Kapitalizmin Sözde Ölümü: Paylaşım Ekonomisine Eleştirel Bir Bakış
2021 · Yaprak, Burak, Ercan, Sertaç · Düşünce ve Toplum Sosyal Bilimler Dergisi · 1
Dijital kültürde gastronomik deneyimin temsili: TasteAtlas ve Google Maps üzerine karşılaştırmalı bir inceleme The representation of gastronomic experience in digital culture: a comparative study of TasteAtlas and Google Maps
2026 · Şehnaz OKKIRAN, Burak YAPRAK, et al. · Journal of Gastronomy Hospitality and Travel (joghat)
PDF
Student Advocacy in Higher Education: The Roles of Institutional DEI, Online Brand Community Engagement, and Service Quality
2026 · Eleni Vezali, Marius Claudiu Langa, et al. · Education Sciences
PDF
Yapay Zeka Destekli Kişiselleştirilmiş Ürün Deneyiminin Satın Alma Niyeti Üzerindeki Etkisi: Tüketici-Marka Bağının Düzenleyici Rolü
2026 · Mert Büyüktepe, Şura, Yaprak, Burak · DergiPark (Istanbul University)
PDF
Skip the Intro, but Don’t Skip Netflix: What Drives Turkish Youth’s Continuation Intention?
2025 · Burak Yaprak · Yönetim Bilimleri Dergisi
What is the Best Way to Deliver Kebab Döner in Istanbul? A Novel Spherical Fuzzy Swara-Critic-Edas Method
2024 · Burak Yaprak, Umut Aydin · SSRN Electronic Journal
Determining the Factors Affecting the Satisfaction of Sports Complex Members: A Case Study on Bullseye Athletics
2023 · Burak YAPRAK · Kırklareli Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
PDF
Niş Pazar Bölümü Olarak Engellilerin GSM Operatörü Seçim Kriterleri Üzerine Nitel Bir Araştırma
2023 · Burak YAPRAK, Bilal COŞAN · İnsan ve Toplum Bilimleri Araştırmaları Dergisi
PDF
Effects of Personality Traits on Compulsive Use of Social Media Apps and Mobile Games Among Young Smartphone Users
2022 · Duman, Orhan, Yaprak, Burak · JOEEP: Journal of Emerging Economies and Policy
PDF
Works count: 22
Citation count: 69
H-index: 6
I10-index: 2
Year
Topic
Type