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Umut Kubat

Observed names: Kubat Dokumaci, Umut, Umut KUBAT, Umut KUBAT DOKUMACI, Umut Kubat Dokumaci, Umut Kubat Dokumacı
Institution: Akdeniz University
ORCID: 0000-0002-2299-9199
Observed ORCID: 0000-0002-2299-9199
OpenAlex ID: A5068148491
How, When, and Why Do Attribute-Complementary versus Attribute-Similar Cobrands Affect Brand Evaluations: A Concept Combination Perspective
2015 · Vanitha Swaminathan, Zeynep Gürhan-Canli, et al. · Journal of Consumer Research · 40
Crossing the cultural divide through bilingual advertising: The moderating role of brand cultural symbolism
2015 · Umut Kubat, Vanitha Swaminathan · International Journal of Research in Marketing · 37
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How streamer credibility affects viewers’ willingness to pay for online games: a social identity perspective
2024 · Umut Kubat Dokumacı · International Journal of Sports Marketing and Sponsorship · 17
Do all, or only some personality types engage in spreading negative WOM? An experimental study of negative WOM, big 5 personality traits and brand personality
2021 · Vanitha Swaminathan, Umut Kubat Dokumaci · Journal of Global Scholars of Marketing Science · 13
Understanding gen Z’s fast fashion consumption: the role of gender identity and consumer values
2025 · Burcu Kantarcıoğlu, Umut Kubat Dokumacı · Journal of Fashion Marketing and Management · 9
İş Değerleri̇ İle Ki̇şi̇li̇k Özelli̇kleri̇ Arasindaki̇ İli̇şki̇ni̇n İncelenmesi̇: Bi̇r Yapisal Denklem Modelleme Yaklaşimi
2010 · Umut Kubat, Prof.Dr.Ayşe Kuruüzüm · Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi · 6
Digital Possessions, Extrinsic Aspirations, and The Role of Gender
2018 · Umut KUBAT · İnternet uygulamaları ve yönetimi/internet uygulamalarý ve yönetimi · 5
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An Examination of the Relationship Among Personal Values, Perceived Value of Education and Satisfaction
2011 · Umut Kubat · DergiPark (Istanbul University) · 4
Öğretim Elemanlarının Etik Sorumlulukları Üzerine Üniversite Öğrencilerinin Algılamaları
2014 · Ferda Erdem, Ece Ömüriş, et al. · Journal of Qualitative Research in Education · 3
An Examination of the Relationship Between Work Values and Personality Traits in Manufacturing Industry
2009 · Umut Kubat, Ayşe Kuruüzüm · DergiPark (Istanbul University) · 3
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When information fits the experience: a dual-congruity perspective on real-world intentions toward virtual brand events
2026 · Umut Kubat Dokumacı · Journal of Research in Interactive Marketing · 1
Consumer–Brand Relationships in Turkey
2018 · Ezgi Merdin-Uygur, Umut Kubat, et al. · Emerald Group Publishing Limited eBooks · 1
Erratum to: The Impact of Independence and Brand Personality on Brand Evaluations Among Biculturals
2016 · Umut Kubat · Eurasian studies in business and economics · 1
Awe in fashion tourism: a multidimensional perspective
2026 · Rabia Demre Bayer, Ioannis Assiouras, et al. · Tourism Review
Frugal Consumers of the Globalized Wardrobe
2026 · Bayer, Rabia Demre, Kubat Dokumaci, Umut, et al. · Digital Commons - URI (University of Rhode Island)
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KÜRESEL TÜKETİCİ KÜLTÜRÜ TEMELİNDE KÜLTÜRLEŞME ve KİŞİSEL İSTEKLER: GENÇ YETİŞKİNLERDEN BULGULAR
2022 · Umut KUBAT DOKUMACI, Eyyup YARAŞ · Pazarlama ve Pazarlama Araştırmaları Dergisi
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Sosyal Güç Ve Antropomorfi̇zmi̇n Varliklara Veri̇len Değere Etki̇si̇
2022 · Umut KUBAT DOKUMACI · Pazarlama ve Pazarlama Araştırmaları Dergisi
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Tüketicilerin Dijital Medya Ürünleri ve Dijital Medya Markalarıyla İlişkileri
2021 · Umut KUBAT, Hasan Ali ACAR · İnternet uygulamaları ve yönetimi/internet uygulamalarý ve yönetimi
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The Impact of Independence and Brand Personality on Brand Evaluations Among Biculturals
2016 · Umut Kubat · Eurasian studies in business and economics
Putting Environmental Awareness Into Consumer Attitudes and Behavior
2014 · Umut Kubat, Zeynep Gürhan‐Canlı · ACR North American Advances
Acculturation, Brand Personality and Brand Preferences
2012 · Umut Kubat, Vanitha Swaminathan · ACR North American Advances
Works count: 21
Citation count: 140
H-index: 6
I10-index: 4
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