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Silke Bambauer-Sachse

Observed names: Bambauer-Sachse, Silke, Silke BAMBAUER-SACHSE
ORCID: 0000-0001-5151-8377
Observed ORCID: 0000-0001-5151-8377
OpenAlex ID: A5068157175
Brand equity dilution through negative online word-of-mouth communication
2010 · Silke Bambauer-Sachse, Sabrina Mangold · Journal of Retailing and Consumer Services · 490
Do consumers still believe what is said in online product reviews? A persuasion knowledge approach
2013 · Silke Bambauer-Sachse, Sabrina Mangold · Journal of Retailing and Consumer Services · 70
Consumers’ Intentions to Spread Negative Word of Mouth About Dynamic Pricing for Services: Role of Confusion and Unfairness Perceptions
2023 · Silke Bambauer-Sachse, Ashley Young · Journal of Service Research · 57
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Service recovery for moderate and high involvement services
2015 · Silke Bambauer-Sachse, Landisoa Eunorphie Rabeson · Journal of Services Marketing · 53
The role of green brand image in explaining European consumers’ reactions to different types of sustainable packaging
2025 · Daria Plotkina, Landisoa Rabeson, et al. · Journal of Retailing and Consumer Services · 47
Determining adequate tangible compensation in service recovery processes for developed and developing countries: The role of severity and responsibility
2014 · Silke Bambauer-Sachse, Landisoa Rabeson · Journal of Retailing and Consumer Services · 44
Effects of Nostalgic Advertising Through Emotions and the Intensity of the Evoked Mental Images
2009 · Silke Bambauer-Sachse, Heribert Gierl · ACR North American Advances · 42
Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?
2011 · Silke Bambauer-Sachse, Verena Hüttl, et al. · Psychology and Marketing · 32
Temporal Reframing of Prices: When Is It Beneficial?
2011 · Silke Bambauer-Sachse, Dhruv Grewal · Journal of Retailing · 29
Comparative advertising: Effects of concreteness and claim substantiation through reactance and activation on purchase intentions
2017 · Silke Bambauer-Sachse, Priska Heinzle · Journal of Business Research · 27
Customer satisfaction with business services: is agile better?
2021 · Silke Bambauer-Sachse, Thomas Helbling · Journal of Business and Industrial Marketing · 26
Interaction effects of different price claims and contextual factors on consumers' reference price adaptation after exposure to a price promotion
2015 · Silke Bambauer-Sachse, Laura Massera · Journal of Retailing and Consumer Services · 24
Are temporally reframed prices really advantageous? A more detailed look at the processes triggered by temporally reframed prices
2009 · Silke Bambauer-Sachse, Sabrina Christina Mangold · Journal of Retailing and Consumer Services · 22
Comparative advertising for goods versus services: Effects of different types of product attributes through consumer reactance and activation on consumer response
2018 · Silke Bambauer-Sachse, Priska Heinzle · Journal of Retailing and Consumer Services · 16
Can a positive mood counterbalance weak arguments in personal sales conversations?
2009 · Silke Bambauer-Sachse, Heribert Gierl · Journal of Retailing and Consumer Services · 15
the Role of Perceived Review Credibility in the Context of Brand Equity Dilution through Negative Product Reviews on the Internet
2011 · Silke Bambauer-Sachse, Sabrina Mangold · ACR North American Advances · 7
Acquiring Professional Service Customers: Do Agile Project Methods Increase the Intention to Choose an Out-supplier?
2022 · Silke Bambauer-Sachse, Thomas Helbling · Journal of Business-to-Business Marketing · 5
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Do Price Promotions Lead to a Reduction of the Internal Reference Price and If So, Under Which Conditions Is This Effect Less Strong?
2012 · Silke Bambauer-Sachse, Angélique Dupuy · ACR North American Advances · 5
Does a Marketer’S Responsibility For a Surcharge Moderate Price Partitioning Effects?
2010 · Silke Bambauer-Sachse, Sabrina Mangold · ACR North American Advances · 5
Effective complaint management on social networks: the impact of response strategy, type and account on consumer reactions
2026 · Silke Bambauer-Sachse, Sanja Maria Stuhldreier · Journal of Services Marketing · 4
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How can destination management organisations enhance their social media marketing communication in the field of sports tourism?
2025 · Silke BAMBAUER-SACHSE, Carmen Sarah EINSLE · Tourism and hospitality management · 4
Effects of price promotions on purchase intentions in post-promotion periods
2018 · Silke Bambauer-Sachse, Laura Massera · Die Unternehmung · 4
Through Which Mechanisms Does Ambient Scent Affect Purchase Intention in Retail Settings
2012 · Silke Bambauer-Sachse · ACR North American Advances · 4
Customer Cognitive Appraisals of Differential and Dynamic Pricing
2022 · Silke Bambauer-Sachse, Ashley Young · Marketing ZFP · 2
Effects of Price Promotions on Consumers’ Reference Prices: The Role of Contextual Factors and Price Claims
2016 · Silke Bambauer-Sachse, Laura Massera · Developments in marketing science: proceedings of the Academy of Marketing Science · 2
Works count: 56
Citation count: 1,042
H-index: 15
I10-index: 15
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