Author

Marion Debruyne

Observed names: Debruyne, M., Debruyne, Marion

Observed institutions: Emory University, Ghent University, Vlerick Business School

OpenAlex ID: A5068207041

A Study of the Relationships Between Generation, Market Orientation, and Innovation in Family Firms

2011 · Lien Beck, Wim Janssens, et al. · Family Business Review · 199

Successful New Product Pricing Practices: A Contingency Approach

2003 · Paul Ingenbleek, Marion Debruyne, et al. · Marketing Letters · 196

Portfolio Entrepreneurship and Resource Orchestration

2016 · Caroline Baert, Miguel Meuleman, et al. · Strategic Entrepreneurship Journal · 190

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The impact of new product launch strategies on competitive reaction in industrial markets

2002 · Marion Debruyne, Rudy Moenaertb, et al. · Journal of Product Innovation Management · 164

Competitor See, Competitor Do: Incumbent Entry in New Market Niches

2005 · Marion Debruyne, David J. Reibstein · Marketing Science · 106

Using the Weapons You Have: The Role of Resources and Competitor Orientation as Enablers and Inhibitors of Competitive Reaction to New Products

2010 · Marion Debruyne, Ruud T. Frambach, et al. · Journal of Product Innovation Management · 55

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Customer Innovation: Customer-centric Strategy for Enduring Growth

2014 · Marion Debruyne · 13

Innovation outside the lab: STRATEGIC INNOVATION AS THE ALTERNATIVE

2006 · Marion Debruyne, Marie Schoovaerts · 7

Effective pricing of new industrial products

1997 · Marion Debruyne, R.T. Frambach · Research portal (Tilburg University) · 6

On cost-informed pricing and customer value : A resource-advantage perspective on industrial innovation pricing practices

2001 · P.T.M. Ingenbleek, Marion Debruyne, et al. · RePEc: Research Papers in Economics · 4

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Toward an integrative framework of strategies that work

2007 · Kurt Verweire, T. J. Ferguson, et al. · RePEc: Research Papers in Economics · 3

Effective Pricing of New Products in a Competitive Context

2001 · R.T. Frambach, P.T.M. Ingenbleek, et al. · Data Archiving and Networked Services (DANS) · 2

Vlaanderen : welvarender, weerbaarder en wervender

2020 · Koenraad Debackere, Stijn Baert, et al. · Ghent University Academic Bibliography (Ghent University) · 1

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Time to Change: Framing Strategic Change Following Disruption

2017 · Caroline Baert, Marion Debruyne · Academy of Management Proceedings · 1

The relationships between responsive and proactive market orientation and innovation performance in family firms

2010 · BECK, Lien, Debruyne, Marion, et al. · Document Server@UHasselt (UHasselt) · 1

Developing a go-to-market strategy: art or craft

2009 · Marion Debruyne, Febi Lestiani · 46 · 1

Locally Relevant, Globally Inspired

2025 · Marion Debruyne · Oxford University Press eBooks

The Innovative Business School

2025 · Marion Debruyne · Routledge eBooks

Professional Identity Transformation and Strategic Industry Change: From Ambiguity to Reconstruction

2017 · Marion Debruyne, Caroline Baert, et al. · Academy of Management Proceedings

Four myths of digtital disruption

2017 · Marion Debruyne · 25

Alliander: Power to the People

2017 · Marion Debruyne, Leonardo Meeus, et al.

Managing cross-industry innovation clusters

2016 · Bart Devoldere, Marion Debruyne, et al. · 27

Sustaining Customer Centricity at Châteauform

2014 · Kurt Verweire, Marion Debruyne, et al. · 15

Innovation for sustainable, profitable growth at Barry Callebaut

2013 · Steve Muylle, Caroline Baert, et al.

The customer decision journey when purchasing financial services

2012 · Caroline Baert, Marion Debruyne, et al.

Works count: 48

Citation count: 949

H-index: 7

I10-index: 7