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Philip Mecredy

Observed names: Mecredy, Philip, Philip J. Mecredy
Institution: Massey University
Observed institution: Massey University
ORCID: 0000-0001-8308-3355
Observed ORCID: 0000-0001-8308-3355
OpenAlex ID: A5068308697
Are Promoters Valuable Customers? An Application of the Net Promoter Scale to Predict Future Customer Spend
2018 · Philip Mecredy, Malcolm J. Wright, et al. · Australasian Marketing Journal (AMJ) · 41
Differences in advertising’s effectiveness across age groups
2024 · Philip Mecredy, Lara Stocchi, et al. · International Journal of Advertising · 14
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Remembering less, or needing less? Age-related differences in the purchase funnel
2023 · Philip Mecredy, Malcolm Wright, et al. · Marketing Letters · 14
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Empirical generalisations in customer mindset metrics
2021 · Philip J. Mecredy, Malcolm J. Wright, et al. · Journal of Consumer Behaviour · 13
Re-examining age-related loyalty for low-involvement purchasing
2022 · Philip Mecredy, Malcolm Wright, et al. · European Journal of Marketing · 8
Can we get more out of Net-Promoter Data?
2016 · Philip Mecredy, PM Feetham, et al. · Massey Research Online (Massey University) · 1
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Can alternative metrics provide new insights from Net-Promoter data? : a thesis presented in partial fulfilment of the requirements for the degree of Master of Business Studies in Marketing at Massey University, Palmerston North, New Zealand. EMBARGOED until 4 March 2018
2016 · Philip Mecredy
Can alternative metrics provide new insights from Net-Promoter data? : a thesis presented in partial fulfilment of the requirements for the degree of Master of Business Studies in Marketing at Massey University, Palmerston North, New Zealand
2016 · Philip Mecredy · Massey Research Online (Massey University)
Works count: 9
Citation count: 91
H-index: 5
I10-index: 4
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