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Ashita Aggarwal
Observed name:
Aggarwal, Ashita
Institutions:
Bharatiya Vidya Bhavan,
S.P. Jain Institute of Management and Research
Observed institutions:
Institute of Management Technology,
Bharatiya Vidya Bhavan,
S.P. Jain Institute of Management and Research
ORCID:
0000-0002-7215-7993
Observed ORCID:
0000-0002-7215-7993
OpenAlex ID:
A5068625744
A customer experience lens for higher education in India using journey mapping and experience quality
2022
·
Sapna Popli
, Sumanjit Dass
, et al.
·
Studies in Higher Education
·
14
Value creation and value appropriation using voice AI technology: integrating B2B and B2C marketplace
2025
·
Ashita Aggarwal
, V. Kumar
, et al.
·
European Journal of Marketing
·
5
Brands and Branding: Strategy to Build and Nurture Brands
2023
·
Ashita Aggarwal
, Suraj Commuri
·
Routledge eBooks
·
4
Recipe for a Great Customer Experience: The Three Voices – Voice of Customer (VoC), Voice of Employee (VoE) and Voice of Process (VoP)
2021
·
Ashita Aggarwal
·
Emerald Group Publishing Limited eBooks
·
3
Mamaearth: a brand growth story
2023
·
Ashita Aggarwal
, Rajiv Agarwal
·
Emerald Emerging Markets Case Studies
·
1
Brands and Branding
2023
·
Ashita Aggarwal
, Suraj Commuri
·
Routledge eBooks
·
1
Service branding: do employees know what we stand for? The inside story
2017
·
Sapna Popli
, Irfan A. Rizvi
, et al.
·
International Journal of Services Sciences
·
1
It's not just a cup of “tea”: building consumer brand relationship
2015
·
Renuka Kamath
, Ashita Aggarwal
·
Emerald Emerging Markets Case Studies
·
1
QualiLens: A local application for LLM-assisted qualitative data analysis
2026
·
Aggarwal, Ashita
, Commuri, Suraj
·
Zenodo (CERN European Organization for Nuclear Research)
Algorithms in Marketing Systems: A Framework for Distributed Agency and Market Authority
2026
·
Suraj Commuri
, Ashita Aggarwal
·
Journal of Macromarketing
Uncertainty Quantification in Synthetic Data Inference
2026
·
Suraj Commuri
, Ashita Aggarwal
·
SSRN Electronic Journal
Fidelity Is Not Coverage: Valid Uncertainty for Marketing Inference When the Only Data Are Synthetic
2026
·
Suraj Commuri
, Ashita Aggarwal
·
SSRN Electronic Journal
Sony Merger With ZEE in India: Taking on Disney+ Hotstar
2024
·
Rajiv Agarwal
, Ashita Aggarwal
·
SAGE Publications: SAGE Business Cases Originals eBooks
Conclusion
2023
·
Ashita Aggarwal
, Suraj Commuri
·
Routledge eBooks
Brand Equity and Valuation
2023
·
Ashita Aggarwal
, Suraj Commuri
·
Routledge eBooks
Brand Positioning
2023
·
Ashita Aggarwal
, Suraj Commuri
·
Routledge eBooks
Designing Brand Identity and Crafting Brand Personality
2023
·
Ashita Aggarwal
, Suraj Commuri
·
Routledge eBooks
Managing Brands over the Lifecycle
2023
·
Ashita Aggarwal
, Suraj Commuri
·
Routledge eBooks
Consumer–Brand Relationships and Loyalty
2023
·
Ashita Aggarwal
, Suraj Commuri
·
Routledge eBooks
Integrated Brand Experience
2023
·
Ashita Aggarwal
, Suraj Commuri
·
Routledge eBooks
Consumer Behavior and Brand Building
2023
·
Ashita Aggarwal
, Suraj Commuri
·
Routledge eBooks
Brand Portfolio and Architechture Strategy
2023
·
Ashita Aggarwal
, Suraj Commuri
·
Routledge eBooks
Branding on Social Media
2023
·
Ashita Aggarwal
, Suraj Commuri
·
Routledge eBooks
Introduction
2023
·
Ashita Aggarwal
, Suraj Commuri
·
Routledge eBooks
JML’s “Callisto Lite”: is the brand extension a problem or the product itself?
2022
·
Ashita Aggarwal
, Shriram R. Iyer
·
Emerald Emerging Markets Case Studies
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Works count:
25
Citation count:
30
H-index:
3
I10-index:
1
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